A Study on the Benefits of Convenience Foods to Non-Working Women

Srinivasan, Sunder; Shende, Kiran

doi:10.21863/atithya/2016.2.1.020

Cited by 3 publications

(1 citation statement)

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“…In Number Percentage The significant observation regarding the consumption patterns is Students, and Private employees' consumption is higher than in other professions. Hence, we can say that younger generations (students, private employees) prefer ready-to-cook food products [16]. By considering "Objective 2: To analyze if the level of income affects the purchasing of ready-to-cook products" in this study, the below-given Figure 3 depicts that the respondents of income level 60,000 per month or less than that are consuming in larger numbers.…”

Section: Consumption Detailsmentioning

confidence: 99%

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

Ganapathiraju¹,

Fernandes²

2022

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In this paper, we are trying to understand the consumer behavior on the Ready-to-cook (RTC) food products that belong to the sector of convenience food products. In India, the consumption of ready-to-cook products increased drastically after urbanization. According to the Indian RTC Market Outlook, the total market of ready-to-cook food products is expected to grow with a CAGR of more than 18% by the end of 2024. A survey has been conducted among the different age groups of people to understand their interests and critical factors, leading to their behavior patterns in buying and consuming ready-to-cook food products. The analysis of the collected data is conducted in Excel and R for an in-depth understanding. Two models are run on R to predict the significant factors in customers’ satisfaction level regarding ready-to-cook food products. The first model predicts that store and availability are significant at a 90% confidence interval. In contrast, consumption, quality, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels concerning ready-to-cook food products. The second model predicts that store and packaging are significant at a 90% confidence interval. In contrast, consumption, taste, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels in buying a particular brand in ready-to-cook food products. This study focuses on consumption patterns of ready-to-cook food products concerning the consumers of different professions, different income levels, different age groups, etc.

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Section: Consumption Detailsmentioning

confidence: 99%

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

Ganapathiraju¹,

Fernandes²

2022

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A comprehensive review on instant rice: Preparation methodology, characterization, and quality attributes

Yadav,

Kumar,

Dalbhagat

et al. 2024

Food Chemistry Advances

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An exploration of the key factors affecting consumer buying behaviour of instant food products: A case study of Kota Bharu

Liew

Zain

Hashim

et al. 2021

IOP Conf. Ser.: Earth Environ. Sci.

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With modernization and lifestyle changes, instant food emerges as a fast-growing food product in the food industry worldwide, and Malaysia makes no exception. Most people like to eat food that can be prepared quickly, thereby saving time and energy. Instant food satisfies the convenience seekers’ demand since it is a convenient food that requires minimal preparation before consumption. To dominate the competitive handicap in the marketplace, marketers must have a good grasp on consumer behaviour and preferences that prevail buying decisions. However, information on what constitutes buying behaviour of consumers from Kota Bharu, Kelantan towards instant food products is relatively limited. In this context, a survey study is presented to explore the key factors affecting consumer buying behaviour of instant food products in Kota Bharu. The questionnaire, validated by the Cronbach’s Alpha test had been distributed to 384 Kota Bharu respondents who were sampled by convenience sampling. Demographic characteristics of respondents are summarized by the descriptive analysis. Exploratory factor analysis unveiled eight underlying factors prompting consumers to buy instant food products. These eight factors accounted for around three-fifths of the total variance explained. It was found that the factor “marketing and branding attributes” had the most decisive influence on consumers.

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A Study on the Benefits of Convenience Foods to Non-Working Women

Cited by 3 publications

References 0 publications

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

A comprehensive review on instant rice: Preparation methodology, characterization, and quality attributes

An exploration of the key factors affecting consumer buying behaviour of instant food products: A case study of Kota Bharu

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