A study on the attitude of make-up according to Women's body image & self-image

Abstract

The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.

Understanding Body Image and Appearance Management Behaviors Among Adult Women in South Korea Within a Sociocultural Context: A Review

“…Seven Korean language studies examined appearance management behaviors (e.g., make-up and cosmetics, fashion and clothing, hair and body care). Four of the seven studies found that appearance concern or stress positively predicted appearance management behaviors (Jun & Lee, 2014; Lee & Ku, 2009; Park & Chung, 2012; Seo, 2014). Two of the seven studies found that body satisfaction negatively predicted appearance management behaviors (Kim, 2014a; Lee & Cho, 2014).…”

“…At the bivariate level, a distorted body image, more body dissatisfaction, and more disordered eating behaviors were associated with more depression, lower self-esteem, and more stress (Hwang, 2009; Jeong et al, 2013; Jung & Lee, 2006; Kim, Kim, et al, 2008; Kim & Lee, 2010; Lee et al, 2015; Nho et al, 2014; Oh, 2003; Sung, 2002). Some studies also found positive relations between body dissatisfaction, body misperception, appearance management behaviors, and disordered eating behaviors (Byun et al, 2014; Jung & Lee, 2006; Kim, 2013; Lee et al, 2015; Lim & You, 2017; Seo, 2014; Woo, 2014). These findings are consistent with results from body image literature in Western samples (Stice, 2002).…”

“…Among the 22 English and 40 Korean language studies reviewed, general body image relevant variables examined in South Korean adult women included body (mis)perception, body (dis)satisfaction, UWCB (e.g., disordered eating), appearance management behaviors (e.g., make-up), and psychosocial functioning (e.g., depression, self-esteem). Across studies, findings suggest that South Korean adult women misperceive (i.e., usually overestimate than underestimate) their body weight as classified by their BMI (Ahn & Park, 2009; Choi et al, 2015; Kim, Kim, et al, 2008; Lee et al, 2015; Park et al, 2015; Rho, 2007; Sung, 2002), experience body dissatisfaction, and engage in disordered eating and appearance management behaviors (Hwang, 2009; Jung & Forbes, 2006, 2007; Kim, 2014b; Lee et al, 2013; Nam et al, 2014; Ryu et al, 2003; Seo, 2014; Shin et al, 2015; Woo, 2014). Cross-cultural studies indicate that South Korean undergraduate women specifically, tend to have more body dissatisfaction (Jung & Forbes, 2006, 2007; Jung & Hwang, 2016; Jung & Lee, 2006; Lee et al, 2013) and disordered eating behaviors (Jung & Forbes, 2006, 2007) than their U.S. counterparts, suggesting that they may be more critical of their bodies and have a greater desire to be thin.…”