2014
DOI: 10.7838/jsebs.2014.19.2.053
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A Study on the Affecting Factors of U-City Service Acceptance

Abstract: Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptanc… Show more

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