A Study on the Activation Plan of Escrow Payment Method in the International Trade Transactions

Lim, Sung Chul

doi:10.35980/krical.2020.08.87.87

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“…영역을 구축하는데 기여한다 (Lim & Park, 2015). 기업에게 전시회 는 판로개척, 신규고객 창출, 업체 간 네트워크 형성 등을 위한 통합 세일즈마케팅 플랫폼인 것이다 (Park & Nam, 2021).…”

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Servicescape, Perceived Value, Flow and Behavioral Intention among Participants of International Outdoor Camping Exhibition

Min¹

2022

Korean J Sport Sci

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PURPOSE The outdoor camping market size is expected to hit a new high in 2021 as the popularity of outdoor activities surges due to the COVID-19 pandemic. The purpose of this study was to investigate the structural relationships among servicescape, perceived value, flow and behavioral intention, focusing on participants of international outdoor camping exhibition.METHODS Demographic analysis, confirmatory factor analysis, and structural equation modeling analysis were perfomed.RESULTS The findings suggest that (1) all servicescape factors (attractiveness, cleanliness, accessibility and responsiveness) have a positive effect on perceived value, (2) attractiveness, cleanliness and responsiveness are significant predictors of flow, (3) perceived value affects both flow and behavioral intention, and (4) flow also significantly impacts behavioral intention.CONCLUSIONS These findings highlight that high quality servicescape can result in enhancing a positive perceived value and flow, and in turn leading to behavioral intention of consumers. Hence, it is recommended for practitioners and staff of the exhibitions to considering the strategies for improving servicescape factors in order to achieve their goal.

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Servicescape, Perceived Value, Flow and Behavioral Intention among Participants of International Outdoor Camping Exhibition

Min¹

2022

Korean J Sport Sci

View full text Add to dashboard Cite

show abstract

A Study on the Activation Plan of Escrow Payment Method in the International Trade Transactions

Cited by 1 publication

References 0 publications

Servicescape, Perceived Value, Flow and Behavioral Intention among Participants of International Outdoor Camping Exhibition

Servicescape, Perceived Value, Flow and Behavioral Intention among Participants of International Outdoor Camping Exhibition

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