A Study on Taekwondo Uniform Wear and Design Preference -Focused on Target General Consumer and Taekwondo Player-

Lee, Haeun; Choi, Jungwook

doi:10.12940/jfb.2016.20.2.1

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…Nam-Jin and Keum-Hee (2016) classified women’s fashion lifestyles and proposed women’s color preferences in Spring and Summer based on this classification. Lee and Choi (2016) obtained consumers’ preferences for the style design of taekwondo suits and suggested improvements based on design preference.…”

Section: Introductionmentioning

confidence: 99%

Conjoint analysis of consumer preferences for dress design

Zhou¹,

Yunhao²

2019

IJCST

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Purpose In the process of designing new clothes, designers should identify specific user groups’ preferences and attitudes toward certain types of design, ascertain the design elements that make clothes popular in the market, and combine these elements to devise the best clothing design scheme. The purpose of this paper is to discover which design elements influence dress purchases and how age affects consumers’ choices in regard to these elements. Design/methodology/approach This study uses conjoint analysis in dress design to provide an effective method for designers to identify consumers’ preferences. First, the important attributes and attribute levels of dress design were determined. Next, the experimental samples for the attitude measurement chart were generated by orthogonal design. Finally, the data of 318 samples were analyzed by conjoint analysis to determine consumers’ preferences. Findings The results revealed that the “silhouette” attribute is the most important decision criterion for dress purchase, followed by the “dress length” attribute. In contrast, the “waistline height” attribute is perceived as least important. The study also identified the dress design features’ preferences of consumers of different ages. According to the results of the analysis, user groups’ preferences and acceptability regarding different design features were revealed, and the favorite dress design portfolio for age-specific consumers was obtained. Originality/value Currently, there is little information in the literature about consumers’ preferences regarding dress design. In this study, the use of conjoint analysis reveals and visualizes complex statistical results. This research approach is also applicable to the design and decision-making processes used for other apparel, and it can help designers better incorporate different users’ needs into clothing design.

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Section: Introductionmentioning

confidence: 99%

Conjoint analysis of consumer preferences for dress design

Zhou¹,

Yunhao²

2019

IJCST

View full text Add to dashboard Cite

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Understanding the preferences of males at different ages for plaid shirts

Zhou

2019

IJCST

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Purpose Except the physiological comfort, the design aesthetic of plaid shirts is the decisive factor affecting the purchase decision making of consumers. However, as there is subjectivity and indeterminacy in evaluation of the aesthetic, current research in the literature has little information about the appearance design of checks. The purpose of this paper is to extract the check design features, which influence consumer evaluation, and determine the preferences of men of different ages for the check designs, and the preference differences between them. Design/methodology/approach Through cluster and preference experiments, the perception and evaluation of the subjects were gained. By cluster analysis, typical classifications of check designs were fixed. With Multidimensional Scaling (MDS) algorithm, users’ perceptual space was revealed as to the plaid samples. In the PREFMAP analysis, results of the ideal vectors of men of different ages were drawn. Findings The study results revealed four typical classifications of check designs, identified three design dimensions that had effects on users’ evaluation, and built the relationship between design features of checks and consumer evaluation. Besides, in the study, the differences in preference for check designs between men of different ages were also explored. It was found that young men liked modern check designs, but disliked “small and complex” check patterns. Middle aged men preferred dark and cool colors, with dislike for “youthful vigor style.” While they cared more about check colors, young men attached more importance to the design style. Originality/value Currently, there is little information in the literature about the evaluation of pattern design. In this study, the use of MDS and PREFMAP analysis reveals visualized complex statistical results. The visualization approach is also applicable to design and positioning of other apparel, and can help designers better understand and position design styles and effects, given their consumer groups and design samples.

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A Study on Taekwondo Uniform Wear and Design Preference -Focused on Target General Consumer and Taekwondo Player-

Cited by 2 publications

References 3 publications

Conjoint analysis of consumer preferences for dress design

Conjoint analysis of consumer preferences for dress design

Understanding the preferences of males at different ages for plaid shirts

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