A Study on Shopping Orientation and Preferred Store Characteristics of Female Shoppers Aged between 45-64

Ko, Mi-Kyoung; Choi, Kyung-A; Chung, Sung-Jee; Jeon, Yang-Jin

doi:10.5850/jksct.2007.31.8.1202

Cited by 4 publications

(1 citation statement)

References 2 publications

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“…그러나 이전 연구들은 여행활동이 상품선호도 에 미치는 영향만 조사하였지, 여행활동과 여행쇼핑 성향과의 인 과관계를 확인하지 않았다 [20,23,32]. 쇼핑성향이 구매 상품선 택이나 매장선호도에 영향을 미친다는 점을 고려하면 [2,8,13], 여행활동과 쇼핑성향, 상품선호도의 관련성 또한 조사되어야 한 다. 쇼핑에 대한 만족도 평가는 전체 여행에 대한 만족도나 여행 후 행동에도 유의한 영향을 줄 것으로 기대된다.…”

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A Study on Travel Activity and Shopping Behavior of 20’s-30’s Korean Overseas Travelers

Jeon¹

2016

Fam. Environ. Res

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This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

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A Study on Travel Activity and Shopping Behavior of 20’s-30’s Korean Overseas Travelers

Jeon¹

2016

Fam. Environ. Res

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Clothing Purchase Behavior of Active Senior: Differences According to Gender and Shopping Orientation Types

Chae¹

2020

FTRJ

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Children's Wear Purchasing Behavior by Retired Women and the Missy Group with a View to their Shopping Orientation

Chung¹,

Hwang

2012

Journal of the Korean Society of Clothing and Textiles

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A Study on Shopping Orientation and Preferred Store Characteristics of Female Shoppers Aged between 45-64

Cited by 4 publications

References 2 publications

A Study on Travel Activity and Shopping Behavior of 20’s-30’s Korean Overseas Travelers

A Study on Travel Activity and Shopping Behavior of 20’s-30’s Korean Overseas Travelers

Clothing Purchase Behavior of Active Senior: Differences According to Gender and Shopping Orientation Types

Children's Wear Purchasing Behavior by Retired Women and the Missy Group with a View to their Shopping Orientation

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