A Study on Purchasing Mentality and Satisfaction with Customized Color Cosmetics in Korea

Jin, Cho Eun; Ji-Soo, Han

doi:10.18693/jksba.2019.20.2.23

Cited by 2 publications

(2 citation statements)

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“…세계적으로 피부에 대한 관심은 증가하고 있으나 피부유형 에 대한 이해가 부족하여 제품을 무분별하게 사용하거나 경제 적으로 비효율적인 소비를 하는 경우가 많다 (Choi et al, 2016;Choi, 2019). 피부유형의 분류는 100여 년 전 Helena Rubinstein 에 의해 시작되어 근래의 Leslie Baumann에 이르기까지 다양 하게 연구되어왔다 (Park, 2006).…”

Section: 서 론unclassified

Development of Scale Factors for Skin Type Classification

Kim¹,

Youn²

2023

J Korean Soc Cosmetol

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There are no global standards for the classification of skin types and the consistency of classification results is low. It is necessary to develop a consistent skin type classification method that takes into account innate skin characteristics. First, the concepts of important related terms were established using Delphi techniques from which skin type classification factors were derived. Second, we derived the relative importance and complex weight between each factor using AHP techniques. The research results found that priorities for the classification of skin types were in the order of ‘Oil and moisture levels’, ‘Sensitivity level’, ‘Elasticity level’, and ‘pigmentation level’. Meanwhile, among the 33 detailed factors derived from the scale factor of skin type classification, the importance of ‘sebum mass’ was 1st and ‘pore size’ was 2nd. This study is different to previous studies in that the priorities and weights for each factor were quantitatively derived, and skin type classification was centered on innate factors. This study has limitations such as the lack of experts who participated in Delphi and AHP surveys. However, by deriving key measurement factors to classify skin type, beauty industry workers can use systematic criteria to effectively classify skin types for beauty care purposes in a relatively short period of time.

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Section: 서 론unclassified

Development of Scale Factors for Skin Type Classification

Kim¹,

Youn²

2023

J Korean Soc Cosmetol

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“…The cosmetics industry is a high‐value industry that combines basic science and applied technology, also they has continued to grow with economic growth in the 1970s, and recently, the consumption of cosmetics per capita in Republic of Korea ranks 10th in the world 1 . A consumer and advanced consumption culture in modern society is an era that focused on individual personality and value, and “ my own customized products ”, or customized marketing strategies, are actively being developed throughout the industry and ecosystem.…”

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confidence: 99%

A popularization of curation service for dermatological condition in Republic of Korea

Park

Kwon

2022

J of Cosmetic Dermatology

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Background Consumer and advanced consumption culture in modern society is an era that focuses on individual personality and value, and “my own customized products”, or customized marketing strategies, are actively being developed throughout the industry. Recently, IT technologies that can support personalized services such as artificial intelligence, ubiquitous systems, and marketing automation have been recognized for their potential, directly or indirectly affecting distribution industries affected by personal consumption culture. Accordingly, customized products or services, i.e., customization, are attracting attention as an effective methodology to cope with such market changes. Objectives Among the necessities used by modern women, cosmetics account for an endless interest in beauty and maintaining physical and mental health, and as the cosmetics market expands, it is considered that the cosmetics industry needs a clearer and in‐depth study on the cosmetics submarket to satisfy consumers' diverse needs. Methods This review paper is a literature review, and a narrative review approach has been used for this study. A total of 300 to 400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, ResearchGate, LitCovid, DBPia, and RISS, of which a total of 42 papers were selected in the final stage based on 2013 to 2022 using PRISMA flow diagram. Results This study suggested to indicate the changes in the cosmetics market due to the emergence of cosmetics curation services after the coronavirus disease‐19 pandemic, advanced changes in consumer purchase patterns following the 4th Industrial Revolution, and significant future prospects of cosmetics curation services. Conclusion As the beauty and cosmetology industry is expected to develop in the future, it will grow as a centerpiece of the beauty industry and symbolizes nationalized cultural pride. Therefore, this review article will be continuing to promote customization as a premium beauty service for dermatological condition in Republic of Korea through corporate analysis.

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A Study on Purchasing Mentality and Satisfaction with Customized Color Cosmetics in Korea

Cited by 2 publications

References 0 publications

Development of Scale Factors for Skin Type Classification

Development of Scale Factors for Skin Type Classification

A popularization of curation service for dermatological condition in Republic of Korea

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