A Study on Positioning Strategies and the Influence on Retailer’s Buying Behavior in Indian Electronic Market

Kiran, .; Boora, Krishan K.

doi:10.37922/pijmit.2019.v08i01.003

PIJMIT

2019

DOI: 10.37922/pijmit.2019.v08i01.003

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A Study on Positioning Strategies and the Influence on Retailer’s Buying Behavior in Indian Electronic Market

. Kiran¹,

Krishan K. Boora²

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A Study on Positioning Strategies and the Influence on Retailer’s Buying Behavior in Indian Electronic Market

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