A study on motivation differences among traditional festival visitors based on demographic characteristics, case study: Gol-Ghaltan festival, Iran

Rezaei, Nafiseh; Mirzaei, Roozbeh; Abbasi, Reza

doi:10.1080/15470148.2017.1404952

Cited by 12 publications

(7 citation statements)

References 37 publications

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“…In the event-destination image transfer model, the event image has a positive effect on tourists' attitudes toward the host city, which in turn positively affects their behavioral intention toward the destination (Deng and Li, 2013). Previous studies (Kaplanidou and Vogt, 2007;Li et al, 2013;Rezaei et al, 2018) demonstrated the positive impact of event image on destination image. In addition, the positive effect of destination image on revisit intention to the destination were also confirmed in previous research (De Nisco et al, 2015;Kaplanidou and Vogt, 2007;Li et al, 2013;Lu and Cai, 2011).…”

Section: Event Image City Image Satisfaction and Revisit Intentionmentioning

confidence: 98%

“…In sport tourism, event image was also found to exert a positive influence on destination image (Kaplanidou, 2009) and on city brand image (Li et al, 2013). Tourists' positive event evaluation will increase their interests in the host city, which will lead to linking the city's history, culture and native art, and eventually form a positive image of the destination (Rezaei et al, 2018). Thus, the following hypothesis is proposed:…”

Section: Event Image City Image Satisfaction and Revisit Intentionmentioning

confidence: 99%

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Event and city image: the effect on revisit intention

Lien

Wang

et al. 2020

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Purpose The purpose of this study is to investigate the influence of three sources of social representation (i.e. direct experience of an event, the media and social interaction) on tourists’ formation of event image; to examine the effect of event image, satisfaction and city image on tourists’ revisit intentions to the host city; and to explore the mediating role of city image. Design/methodology/approach This study used the 28th Qingdao International Beer Festival (QIBF) as the case for verifying the relationships in the proposed model. The survey was conducted in Qingdao and 366 valid observations were collected. Structural equation modeling was used to validate the research model. Findings Event image is found to be significantly and positively influenced by direct experience of an event and social interaction. City image and satisfaction are important predictors of revisit intention. The meaning of event image is transferred to city image. City image plays a pivotal role in mediating the effect of event image and satisfaction on revisit intention to the host city. Research limitations/implications This study surveyed Chinese tourists attending QIBF in Qingdao and consequently the outcomes may lack generalizability. This research did not survey foreign tourists. Thus, the differences of attitudes and behaviors between Chinese and foreign tourists are not compared. Practical implications The outcomes provide insights into how a city manager can organize an event to enhance tourists’ intentions to revisit the city. Originality/value This study represents one of the few studies that use both social representation theory and the theory of brand image transfer in examining the influence of external social contexts on tourists’ formation of event image and investigates how the unique meaning of event activities is transferred to city image. In addition, the mediating role of city image is fully explored in this research.

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Section: Event Image City Image Satisfaction and Revisit Intentionmentioning

confidence: 98%

Section: Event Image City Image Satisfaction and Revisit Intentionmentioning

confidence: 99%

Event and city image: the effect on revisit intention

Lien

Wang

et al. 2020

View full text Add to dashboard Cite

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“…Other major appeals toward attendance include the excitement and thrill of new experiences as well as the event novelty. Many visitors are motivated to attend food and wine festivals to achieve at least one of the following objectives: escape of their day-to-day routine, socialization with other festival visitors, and being with friends and family (Lopez-Guzman et al, 2017; Maeng et al, 2016; Rezaei et al, 2018; Yolal et al, 2009). Food tourism is considered an important and a powerful force in shaping cultural identity among food and beverage event attendees (Hillel et al, 2013; Okumus and Cetin, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Hungry for food and community: A study of visitors to food and wine festivals

Lefrid

Torres

2021

Journal of Vacation Marketing

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The present study explored the effects of various food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with others) on visitors’ sense of community, identification, and place attachment. The authors conducted survey research with 304 former visitors to food festivals. Data were analyzed using partial least square – structural equation modeling. Results revealed that food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with friends and family) positively influenced visitors’ sense of community, identification with the event, and attachment to the hosting destination. Significant findings relating to the mediating effect of sense of community were also disclosed throughout this study. The present research exposes some of the expectations held by visitors to food and wine festivals. Furthermore, this study contributes to the literature by exposing the role of community and customer interactions in creating the overall food and beverage experience and forming a destination's image.

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“…Studies conducted to determine the demographic characteristics of ecotourists in recent years have revealed the pro le of this type of tourist. Eco tourists are a highly educated, middle-aged group of experienced tourists having a high average income, interested in gastronomy and culture, and who conduct research about travel (Björk 2000; Rezaei et al 2018). Unlike those who travel to European countries, in Turkey, young and middle-aged people participate more in ecotourism activities (Gültekin, et al 2017;Bu et al 2021).…”

Section: Introductionmentioning

confidence: 99%

Ecotourism through the perception of forest villagers: Understanding via mediator effects using structural equation modeling

Gültekin

2022

Preprint

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Ecotourism activities play an important role in providing economic gain to villagers living in forest ecosystems. Successful sustainable forest management is made possible through the environmental responsibility of the stakeholders and the support of the local inhabitants of the region. Contemporary studies conducted in ecotourism have focused on meeting regional expectations by assessing the satisfaction levels and attitudes of tourists and evaluating hotel management services, but have excluded the perspective of the rural people in the region. Using causal models and mediation effects, this study attempted to explore the attitudes of forest villagers, as the most important interest group, toward ecotourism activities in Turkey. Structural equation modeling and bootstrap methods were applied to identify key concepts related to ecotourism including the mediation effects between income opportunities and ecotourism satisfaction as perceived by the forest villagers regarding perceived negative effects and insufficient services. According to the results of the research, it was determined that, despite the perceived negative effects of ecotourism activities by the forest villagers, income opportunities made a strong positive contribution to their perceived ecotourism satisfaction. Study results offer significant implications for policymakers and ecotourism planners for decreasing pressure on forest ecosystems through participatory forest management approaches to sustainable development in rural areas associated with forest ecosystems.

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A study on motivation differences among traditional festival visitors based on demographic characteristics, case study: Gol-Ghaltan festival, Iran

Cited by 12 publications

References 37 publications

Event and city image: the effect on revisit intention

Event and city image: the effect on revisit intention

Hungry for food and community: A study of visitors to food and wine festivals

Ecotourism through the perception of forest villagers: Understanding via mediator effects using structural equation modeling

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