“…Social media and digital technology also means that users of these media are both producer and audience (Kaplan & Haenlein, 2010;Lee, 2013;Perry & Taylor, 2005;Yoon & Han, 2012), with the ability to quickly and widely share information, knowledge and opinions (Ha, 2005;Park & Kang, 2013;Safko & Brake, 2009). The addition of mobile technologies to social media has added to the speed and reach of interactive dialogue and the overall pervasiveness of social media in our lives.…”