A study on information privacy concerns and expectations of demographic groups in South Africa

Veiga, Adéle Da

doi:10.1016/j.clsr.2022.105769

Cited by 2 publications

(3 citation statements)

References 45 publications

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“…Privacy policies that provide users with control over data collection may be adopted to address privacy concerns (Da Veiga, 2022). Customers who use AI-powered applications indicate growing concern about privacy issues (Alzaidi and Agag, 2022).…”

Section: Intrusiveness and Privacy Concernsmentioning

confidence: 99%

“…We used two psychological elements (privacy and intrusiveness concerns) as independent variables in the current theoretical model to determine users' behavioural intentions. Previous researchers have stated that attitude is a significant component determining individual intention to engage in that behaviour (Alzaidi and Agag, 2022;Da Veiga, 2022). These input parameters were selected inside the TPB model's primary tent of "attitude".…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Previous research has examined the potential impact of privacy concerns on promoting behavioural intentions (Da Veiga, 2022;Shoukat et al, 2023a). The psychological variables underlying AI-based applications significantly affect behavioural intentions (Gutierrez et al, 2023;Selem et al, 2023d).…”

Section: Introductionmentioning

confidence: 99%

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Fostering social media user intentions: AI-enabled privacy and intrusiveness concerns

Shoukat,

Elgammal,

Selem

et al. 2024

SJME

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Purpose This paper aims to empirically examine the impact of psychological factors (i.e. privacy and intrusiveness concerns) on user intentions regarding artificial intelligence (AI)-enabled social commerce applications at their core through perceived usefulness. The theoretical model is supported by the theory of planned behaviour (TPB). Design/methodology/approach Data was gathered from 488 social media users in Saudi Arabia. Findings Privacy concerns significantly affect perceived usefulness. Furthermore, the link between privacy concerns and behavioural intentions was mediated by perceived usefulness. Research limitations/implications Business leaders should raise users’ awareness about the effectiveness of AI-powered tools that can influence their behavioural intentions. Furthermore, managers must be aware of the regulations that protect user privacy, track online activity and offer secure communication channels. Originality/value This paper expands on TPB by bridging the theoretical and practical divide. It further develops a theoretical framework for practitioners to better understand customers’ physiological aspects of using AI-powered social commerce platforms.

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Section: Intrusiveness and Privacy Concernsmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%