A Study on Farmers’ Buying Behaviour of Hybrid Vegetable Seeds in Coimbatore District

Abstract

This study analyzes the farmers' buying behaviour with reference to hybrid vegetable seeds. The research was carried out in the major six vegetable growing blocks of Coimbatore District, Tamil Nadu. A total of 120 farmers were selected using the simple random sampling method. The major Hybrid vegetables grown in the study area were tomato, gourds, bhendi, chilli and brinjal. Yield, price, quality, pest and disease resistance were the major factors influencing the farmers’ buying behaviour of vegetable seeds. Pest and disease attacks and high seed prices were the significant problems that the sample farmers were facing when cultivating hybrid vegetables. Field demonstrations and free samples to vegetable growers were the two most common promotional activities used by hybrid vegetable seed companies.

Purchasing Behaviour and Satisfaction Level of Farmers Regarding Groundnut Seeds

“…Farmers' buying behavior regarding hybrid vegetable seeds in Coimbatore District, shedding light on the factors influencing seed selection and the constraints faced by farmers in seed procurement. Their study underscores the importance of disease resistance and seed quality in farmers' decision-making processes, while also highlighting challenges such as high prices and pest attacks [9]. The production constraints faced by oilseed farmers in Andhra Pradesh, focusing on groundnut, sesame, and sunflower cultivation.…”