A Study on Factors Influencing Purchase Intention of Consumers Towards Two Wheelers

Abstract

-Purchase intention is a plan to purchase a particular good or service in the future. Manufacturers must be aware of the purchase intention of consumers in order to produce and position their product in a highly competitive market. Two wheeler automobile market of India is one of most competitive market in the world and also has emerged into one of the largest automobile market in the world. Purchase intention of consumers depends on several factors. This study aims to explore the factors influencing the purchase intention of consumers towards two-wheelers.