A Study on Credit Appraisal System of C2C E-Commerce <br/>—Based on the Analysis of Taobao

Abstract

In the virtual network environment, the C2C e-commerce has some problems in product quality, service, credit speculation. At present the credit appraisal system offered by domestic C2C ecommerce website ensures the network security to a certain extent while it has some problems in identity verification, evaluation rules and model, credit of buyers and sellers and so on. Focused on the largest national C2C shopping website-Taobao, this article mainly analyzes the present situations and problems of the credit appraisal system, puts forward some improved suggestions of the real-name authentication, credit and transaction appraisal rules and so forth, and then establishes improved credit appraisal system.

Toward an Efficient and Effective Credit Scorer for Cross-Border E-Commerce Enterprises

“…In recent years, some researchers have paid considerable attention to the credit score problem in e-commerce, especially for the C2C e-commerce type [19][20][21]. We noted that these studies always focused on transaction data, while ignoring the data on other elements of the cross-border trade chain.…”