A Study on COVID-19 Pandemic Mitigation Strategies for the Indian Telecommunications Industry

Abstract

This article discusses the impact of the COVID-19 pandemic on India's telecommunications industry, including changes in consumer behaviour, market trends, and government policies. It then outlines ten strategies that Indian telecommunications companies can adopt to mitigate the adverse effects of the pandemic and take advantage of potential opportunities for growth and innovation in the industry. These strategies include strengthening digital infrastructure, offering affordable and flexible plans, enhancing customer support services, leveraging technology, diversifying revenue streams, partnering with content providers, offering work-from-home packages, prioritizing network maintenance and upgrades, providing data security and privacy, and engaging with customers through social media.