A Study on Consumption Emotion of the Appearance Management Behaviors in University Students

Lee, Je Sung; Lee, Jun-Young

doi:10.5805/sfti.2017.19.6.712

Cited by 4 publications

(2 citation statements)

References 21 publications

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“…확찐자가 증가하면서 사람들은 다이어트를 비롯한 (Baek, 2021) 뷰티헬스케어를 통 해 스스로 아름답게 변화시키기 위한 노력으로 이어지고 뷰티 헬스케어는 외모관리뿐만 아니라 질병을 예방하고 건강증진을 위한 수단으로도 사용된다 (Chen, 2020). (Lee, 2020).…”

Section: 또한 코로나19 상황에서 사회적 거리두기나 근무 형태를 재unclassified

The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s

Lim¹,

Kim²

2023

J Korean Soc Cosmetol

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The purpose of this study is to examine the effect of health beliefs of workplace women in their 20s and 30s on beauty healthcare behavior of perceived seriousness and benefits from COVID-19. Online questionnaires were sent to office women in their 20s and 30s in Seoul and Gyeonggi Province from March 29 to April 28, 2021, and 578 copies were used for the final analysis. The collected data were analyzed using the SPSS WIN 21.0 program, and frequency analysis, factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis, and multiple regression analysis were performed. The results of the study are as follows. First, working women in their 20s and 30s perceived the seriousness and benefits of COVID-19 at a high level, and beauty healthcare behavior was investigated above the normal level. Second, beauty healthcare behavior showed a high positive(+) correlation in the order of perceived seriousness and perceived benefits of health beliefs. Third, the higher the severity perceived as COVID-19, the higher the beauty healthcare behavior, health management behavior, and cosmetics use behavior. Fourth, the higher the benefits perceived as COVID-19, the higher the beauty healthcare behavior, cosmetics use behavior, and health management behavior. Recognizing the importance of beauty healthcare, this study is expected to contribute to industrial development by allowing people to live a healthy life physically and mentally and providing basic data for beauty health programs.

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Section: 또한 코로나19 상황에서 사회적 거리두기나 근무 형태를 재unclassified

The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s

Lim¹,

Kim²

2023

J Korean Soc Cosmetol

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“…또한 MZ 세대는 개성과 유행을 중요시하고 있으며, 미적 호기심도 왕성 하여 파격적인 자기표현 성향을 가지며, 이성에 대한 관심뿐만 아니라 친구 및 동료들에 대한 미적 평가에 있어서도 민감한 성향을 가진다. 특히 이들의 외모는 대인관계뿐만 아니라 취업 에 까지 영향을 미치는 것으로 알려져 있어 이에 대한 관심은 지속적으로 증가하고 있다 (Kim & Park, 2015;Lee & Lee, 2017). 이에 따라 MZ세대에 있어서의 뷰티서비스 관리는 가장 각광 받는 자기표현 방법 중 하나이며, 자신의 개성을 살리면 서 외적 이미지에 변화를 줄 수 있는 수단으로 알려져 있다 (Song, 2008b).…”

Section: 서 론unclassified

The Effects on the Satisfaction and Behavioral Intention for Beauty Service Quality Risk Perception Factors of MZ Generation

Song

2023

J Korean Soc Cosmetol

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This study investigated the degree of influence of risk factors on beauty service quality on satisfaction with beauty service quality and intention to use beauty shops among MZ generation women in Daejeon, Chungcheong province. The results are as follows. The risk perception of beauty service quality was similar for both Generation M and Generation Z, and no statistical significance was found. In satisfaction with beauty service quality, Generation M was found to be slightly higher than Generation Z in physical, economic, performance, and service quality. The perception of intention to use beauty shop services was similar between Generation M (M=4.24) and Generation Z (M=4.12), and there was no statistically significant difference. Technical, physical, economic, performance, and environmental risk perception, which are sub-areas of beauty service quality risk perception, had a negative correlation with service quality satisfaction and beauty shop service use behavior intention. The sub-area of beauty service quality satisfaction was found to have a positive correlation with the behavioral intention to use beauty shop services. In addition, in the impact of beauty service quality risk perception on beauty service quality satisfaction, technical, performance, and environmental risk perception were found to have a significant negative influence. In the impact of beauty service quality risk perception on the intention to use beauty shop services, technical and environmental risk perception were found to have a significant negative influence. In the impact of service quality satisfaction on the intention to use beauty shop services, technical, performance, and environmental satisfaction were found to have a significant positive(+) effect, and physical satisfaction was found to have a significant negative(-) effect. Therefore, it is believed that the results of this study can be used not only as basic data for research in this field, but also as data for marketing strategies.

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Perception in the MZ Generation's Untact Era on Physical Consciousness and Cosmetological Management Behavior

Na¹

2022

FTRJ

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A Study on Consumption Emotion of the Appearance Management Behaviors in University Students

Cited by 4 publications

References 21 publications

The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s

The Effects of Perceived Seriousness and Perceived Benefits of COVID-19 on Beauty Health Care Behavior of Working Women in Their 20s and 30s

The Effects on the Satisfaction and Behavioral Intention for Beauty Service Quality Risk Perception Factors of MZ Generation

Perception in the MZ Generation's Untact Era on Physical Consciousness and Cosmetological Management Behavior

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