A Study on Consumers Buying Behaviour Towards FMCG Products with Reference to Manpuri District

Abstract

This research made clear that consumers place more weight on the quality of fast-moving consumer goods when making purchasing decisions about particular brands. This study measures the degree to which different factors have an impact on the respondents' decisions to purchase FMCG products. Advertising for FMCG had become an essential component of customers' daily lives. Every day, consumers are actually presented with hundreds of different brands. This was done by finding the key factors of branding, quality, and the four Ps. ( pricing, packing, promotion and purity) The research found that brand recognition and product quality are what influence consumers' decisions to buy, with all other factors having little bearing. These days, all societies of people typically consume these products, even though rural consumers also use their popular branded products across all product categories and spend a sizeable percentage of their income on these goods. Reduce the likelihood that customers will choose these companies over others because they are well-known, familiar, or because of advertising. This research also shows that despite their failures in low involvement in some products, consumers still develop their behavioural and attitudes towards FMCG companies. Despite facing a number of criticisms, it was effective in instilling a sense of brand loyalty in consumers' minds for its products.

A Study On Consumer Awareness Towards Green FMCG Products In The Food And Beverage Categories With Special Reference To Kamrup Metropolitan, Assam

“…Food, beverages, personal care items, over-the-counter drugs, and home care products comprise the bulk of FMCG categories. As per Allied Market Research [1], the global green FMCG market value will reach $1.1 trillion by 2027, registering over 7% CAGR from 2021-2027 due to changing lifestyle preferences, stringent regulations, stakeholder pressures, and competitive factors. While penetration in developing countries still lags behind developed regions, the gaps are closing.…”