A Study on Consumer Awareness Towards Green Fashion in India

Saha, Indranil; Bhandari, Upasna; Mathew, Deepak John

doi:10.1007/978-981-13-5974-3_42

Cited by 7 publications

(7 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Brand can use newer technologies like blockchain and artificial intelligence for increasing the traceability of their products. • The transparency, accountability, traceability and sharing the stories of artisans behind the products (Mehra, 2019) help in increasing the knowledge levels of consumers (Bajaj, 2020;Khare et al, 2020;Saha et al, 2019;Sandhya & Mahapatra, 2018) regarding the sustainable fashion and is instrumental in gaining validity and acceptance from the consumers. • There is also the lack of India-specific laws, policies and incentives for the promotion and development of sustainable practices inside the organizations, besides CSR funding.…”

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

“…The transparency and accountability go a long way in gaining the confidence and trust of consumers. Traceability of fashion products from conceiving to disposal is very important inclosing the loop of circular fashion. Brand can use newer technologies like blockchain and artificial intelligence for increasing the traceability of their products. The transparency, accountability, traceability and sharing the stories of artisans behind the products (Mehra, 2019) help in increasing the knowledge levels of consumers (Bajaj, 2020; Khare et al, 2020; Saha et al, 2019; Sandhya & Mahapatra, 2018) regarding the sustainable fashion and is instrumental in gaining validity and acceptance from the consumers. There is also the lack of India-specific laws, policies and incentives for the promotion and development of sustainable practices inside the organizations, besides CSR funding. The organizations can utilize them to get guidance for the implementation of sustainable practices.…”

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

“…The transparency, accountability, traceability and sharing the stories of artisans behind the products (Mehra, 2019) help in increasing the knowledge levels of consumers (Bajaj, 2020; Khare et al, 2020; Saha et al, 2019; Sandhya & Mahapatra, 2018) regarding the sustainable fashion and is instrumental in gaining validity and acceptance from the consumers.…”

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

See 2 more Smart Citations

Sustainable Luxury Fashion in India: A Case of Grassroot by Anita Dongre

Ahmad,

Dubey

2024

Emerging Economies Cases Journal

View full text Add to dashboard Cite

The present case is based on an Indian fashion brand, ‘Grassroot by Anita Dongre’, focusing on sustainable luxury. Fashion designer, Anita Dongre, who is behind the brand, is helping to revive the old Indian art and crafts through its environment-friendly luxury offerings. The present study examine the issues that have aroused in sustainable luxury worldwide. It explores the various sustainable practices and challenges being face by Anita Dongre at her ‘Grassroot by Anita Dongre’ brand for inculcating sustainability. It also traverses the rise of Anita Dongre as one of the most premier fashion designer of India. The current case is an example of how and why Luxury brands should focus on sustainability as a key differentiating factor in an emerging economy like India. In future, we might come across laws and policies for the promotion and development of sustainable practices in the fashion industry, as India being the world’s largest producer of organic cotton has immense potential for future growth.

show abstract

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

Section: Grassroot By Anita Dongre: Challenges In Sustainable Practic...mentioning

confidence: 99%

See 1 more Smart Citation

Sustainable Luxury Fashion in India: A Case of Grassroot by Anita Dongre

Ahmad,

Dubey

2024

Emerging Economies Cases Journal

View full text Add to dashboard Cite

show abstract

“…Lack of customer interest (A32) is one of the most powerful barriers to GM practices as it is the driving force that motivates manufacturing firms to make green products. When compared with European countries, customer awareness about green products and their importance is very low in India (Saha et al, 2019). Lack of accreditation (A11) and poor market demand (A31) are the consequences of the lack of research and development (R&D) (A21) and lack of customer interest (A32).…”

Section: Fig 4 Sensitivity Analysismentioning

confidence: 99%

An integrated approach to modeling the barriers in implementing green manufacturing practices in SMEs

Karuppiah

Sankaranarayanan

Ali

et al. 2020

Journal of Cleaner Production

106

View full text Add to dashboard Cite

“…These goals and targets may look too ambitious, but if successfully achieved, nations will reach an improved global development, health and justice (Akenroye et al, 2018). According to Moon et al, (2015) and Saha et al, (2019), the greatest source of pollution in the world stemmed from the fashion industry.…”

Section: Introductionmentioning

confidence: 99%

Sustainability of Fashion Apparel Toward Environmental Well-Being and Sustainable Development

Shafie

Kamis

Ramli

2021

J. Voc. Educ. Stud.

View full text Add to dashboard Cite

This paper will look into the agenda of the United Nations (UN) for the planned global, social and environmental progression in Sustainable Development Goals (SDGs), especially goals on the quality of education and responsible consumption and production. The combination of these two goals touched on quality education in the field of fashion and also fostered a responsible attitude among producers and consumers. Hence, educators, designers and manufacturers need to ensure the process and production of eco-friendly products do not harm consumers and nature while reducing the amount of waste. Responsibilities of the manufacturers are in terms of producing and adopting sustainable methods in production of textile and clothing products. Furthermore, consumer attitudes and behaviors are also very influential in utilizing of textile products considering the environmental sustainability aspects. In this study, critical review of relevant literature will be conducted. In the context of education for fashion conservation, it is important to raise awareness on the responsibilities of educators, students, consumers and producers on the importance of conserving the environment for future generations. All parties need to play their role in realizing the aspirations of the SDGs agenda. This aspiration can be achieved in an integrated manner through a combination of sustainable practices, positive attitudes and behaviors.

show abstract

A Study on Consumer Awareness Towards Green Fashion in India

Cited by 7 publications

References 23 publications

Sustainable Luxury Fashion in India: A Case of Grassroot by Anita Dongre

Sustainable Luxury Fashion in India: A Case of Grassroot by Anita Dongre

An integrated approach to modeling the barriers in implementing green manufacturing practices in SMEs

Sustainability of Fashion Apparel Toward Environmental Well-Being and Sustainable Development

Contact Info

Product

Resources

About