A study on conceptual associations of colors in preschool children

Abstract

In this study, the conceptual associations of colors in preschool children were examined with an interdisciplinary perspective. Designed as a preliminary review, this study provides insights and suggestions about how conceptual associations of colors can be used for developing products and services for kids and improving the effectiveness of learning activities in education. This study was designed as descriptive survey because it describes an existing situation. This research’s working group was chosen through a purposive sampling method. The study also includes interpreted components. Two-stage interviews were made with 204 children aged between 60 and 72 months in pre-school education in Ankara with active participation of their form teachers, and the data were collected using the context analysis technique. The study found that children show dominant preference for certain colors in connection with certain concepts and they made consistent spectrum preference for certain concepts. These preferences indicate that the children aged between 60 and 72 months are able to make associations between concepts and colors and attribute meanings to colors in the background, with important hints for the use of colors in designing products and planning learning activities for children.