A Study on Characteristics of Eco-friendly Behaviors using Big Data: Focusing on the Customer Sales Data of Green Card

Lim, Myung-Seop; Kim, Jin-Hwa; Byeon, Hyeon-su

doi:10.14400/jdc.2016.14.1.151

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Various studies have shown that collaboration with external networks facilitates innovation activities and reduces the costs and risks of innovation, particularly for innovation with high technological opportunities but high complexity, such as green innovation, preferring open innovations with access to a wide range of external ideas, knowledge, and resources [44,46]. Thereby, the following hypotheses were derived: Hypothesis 1: Open innovation with firms will be positively related to green process innovation.…”

Section: Open Innovation and Green Process Innovationmentioning

confidence: 99%

Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation

Yang

Roh

2019

Sustainability

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This study is about open innovation, which suggests that companies should aim to cooperate with other companies or organizations for green innovation. While previous research has focused on the mechanism through which the company achieves green innovation, mainly from the supplier perspective, we have taken a more demand-driven approach to product innovation by introducing the green process and consumer perspectives. Also, this study not only considers collaboration with other companies whose interests are complicated in terms of open innovation but also cooperation with other organizations whose interests are unsophisticated. We examined the relationship between open innovation and green innovation by using the structural equation method and 2496 manufacturing companies in South Korea, and further confirmed the robustness by using OLS (ordinary least square) regression. As a result of the empirical analysis, all four hypotheses were supported, and the effect of collaboration with organizations was stronger than with firms. Based on these results, this study suggests that if managers prioritize green performance, they should consider co-prosperity with other companies and organizations. In addition, this study found that green innovation, which can contribute to the environment while consumers use products with green innovation, is also becoming central. Compared with previous studies, we expect that our alternative approaches to open and green innovation will contribute to corporate sustainability in the future.

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Section: Open Innovation and Green Process Innovationmentioning

confidence: 99%

Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation

Yang

Roh

2019

Sustainability

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“…Environmental policies are generally divided into regulatory policies and economic incentive policies [43]. Given that environmental problems are a high priority, the government would take a 'carrot-and-stick approach' to actively promote PEB [1,[44][45][46].…”

Section: Regional Factorsmentioning

confidence: 99%

The Effects of Regional Characteristics and Policies on Individual Pro-Environmental Behavior in China

Hong

Park

2018

Sustainability

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As the Chinese economy grows, Chinese people’s environmental behavior enormously affects the environment of neighboring countries as well as China. Many studies have related environmental behavior to personal characteristics such as environmental knowledge and attitude or to national policies such as environmental taxes and regulations. Few studies have looked at how regional factors affect residents’ environmental behaviors, particularly for China. This is a substantive gap in the literature regarding the effects of regional governments on resident behavior at a closer distance via different mechanisms than the national government. This paper examines determinants of individual pro-environmental behavior (PEB) in terms of regional attributes as well as personal characteristics in China. For this purpose, we applied a multi-level regression model that regresses the degree of PEB on both individual and regional level factors, using Chinese General Social Survey data and the China Environment Yearbook data for the year 2010. The analysis shows that environmental attitude, willingness to pay for the environment, objective and subjective environmental knowledge, and environmental risk perception all promote PEB at the individual level. These results are in line with the existing literature on environmental behavior. In addition, at the regional level, environmental budgets, administrative enforcement, and economic development have positive impacts on resident PEB, while environmental pollution has a negative effect. Specifically, the levels of regional economic development and administrative enforcement not only directly affect behavior, but also indirectly affect behavior by controlling the influence of individual level variables. This means that the relationships between individual level variables and environmental behavior can be changed by regional contextual factors. These results suggest that regional government efforts for the environment can effectively promote PEB.

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A Study on Characteristics of Eco-friendly Behaviors using Big Data: Focusing on the Customer Sales Data of Green Card

Cited by 2 publications

References 7 publications

Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation

Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation

The Effects of Regional Characteristics and Policies on Individual Pro-Environmental Behavior in China

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