Abstract:Agro-food Marketing is a complex task involving various stack-holders, products and business scenarios. In a developing country like china, this activity is influenced by local, socio-economic and cultural characteristics. While other complex but well-defined business processes are experiencing benefits of services driven e-business; 'marketing of agro-food' has remained untouched by this revolution. Unavailability of proper underlying IT infrastructure will continue to inhibit the implementation and penetrati… Show more
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