A Study on Acceptance and Resistance of Smart TVs

Lee, Sungjoon

doi:10.5392/ijoc.2012.8.3.012

Cited by 4 publications

(6 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Ko,Chang & Chu [3] distinguished between 21 functions for digital TV application services and found that apps like video-on-demand had the largest direct effect on the users' intention to adopt digital TV application services However, exactly what determines if users adopt and use such services is still an open question. A few authors already investigated factors that drive the adoption of smart TVs in general [1] [2]. Lee [1] identified six key constructs deduced from several innovation adoption models (e.g., technology acceptance model (TAM), diffusion of innovation theory (DIT)) such as perceived usefulness / perceived ease of use, and perceived risk.…”

Section: Literature Review Of Success Factors In Smart Tv (Applicatiomentioning

confidence: 99%

“…A few authors already investigated factors that drive the adoption of smart TVs in general [1] [2]. Lee [1] identified six key constructs deduced from several innovation adoption models (e.g., technology acceptance model (TAM), diffusion of innovation theory (DIT)) such as perceived usefulness / perceived ease of use, and perceived risk. However, due to the abstract manner of such concepts it was difficult to derive insights for our specific use case.…”

Section: Literature Review Of Success Factors In Smart Tv (Applicatiomentioning

confidence: 99%

“…As a result of the increasing convergence of internet and TV, smart TVs are gaining popularity around the world, reshaping existing media usage patterns [1]. According to the definition of Shin, Hwang and Choo [2], a smart TV is a television set with integrated internet capabilities.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

User Experience of Video-on-Demand Applications for smart TVs: A Case Study

Miesler

Gehring

Hannich

et al. 2014

Lecture Notes in Computer Science

View full text Add to dashboard Cite

The convergence of internet and TV and its consequences on TV producers as well as TV users has been a highly discussed topic over the past few years. With the rapid growth of high-speed broadband connections and the development of high-performance TVs, the foundation for the creation and proliferation of smarter TVs enabling the user with a more personalized viewing experience was laid. As a consequence, new business opportunities have opened up and new players have entered the market. Facing a rapidly changing environment with hardly any standards established yet, the consideration of customer satisfaction and user experience plays a major role. Especially in the entertainment industry, user experience is of high relevance and user-centered design an important precondition for service adoption. Therefore, the case study below investigated success factors and barriers which influence usage of a video-on-demand application for smart TVs. Based on a case study of a European video-on-demand service different usability evaluation methods had been applied and combined in order to evaluate and enhance platform performance.

show abstract

Section: Literature Review Of Success Factors In Smart Tv (Applicatiomentioning

confidence: 99%

Section: Literature Review Of Success Factors In Smart Tv (Applicatiomentioning

confidence: 99%

See 1 more Smart Citation

User Experience of Video-on-Demand Applications for smart TVs: A Case Study

Miesler

Gehring

Hannich

et al. 2014

Lecture Notes in Computer Science

View full text Add to dashboard Cite

show abstract

“…Several studies have investigated consumer preferences in adopting smart TVs, but they simply analyzed the effects of particular functions and consumer characteristics in the adoption of smart TVs [11][12][13][14][15][16]. Prabhala and Ganapathy [14] analyzed consumer perceptions of smart TVs from the viewpoint of artificial intelligence, and Shin and Kim [15] investigated the effect of interactions between users and smart TVs on consumers' perceptions, attitudes, and willingness to use.…”

Section: Introductionmentioning

confidence: 99%

“…Prabhala and Ganapathy [14] analyzed consumer perceptions of smart TVs from the viewpoint of artificial intelligence, and Shin and Kim [15] investigated the effect of interactions between users and smart TVs on consumers' perceptions, attitudes, and willingness to use. Lee [13] introduced six main factors (perceived usefulness, perceived ease of use, etc.) that affect smart TV adoption using the technology acceptance model and diffusion of innovation theory.…”

Section: Introductionmentioning

confidence: 99%

Google TV or Apple TV?—The Reasons for Smart TV Failure and a User-Centered Strategy for the Success of Smart TV

2015

View full text Add to dashboard Cite

Traditional television (TV) has evolved into smart TV in terms of both hardware and software. However, compared with smart phones and tablet PCs, which are huge successes in the market, smart TV has grown more slowly than the market expected and has not really changed the TV market. In this study, we investigate reasons for the failure of smart TV from consumer perspectives. We use conjoint analysis to collect stated preference data from consumers. Our analysis consists of two parts: analyzing consumer preferences for six attributes of smart TVs and examining the effects of socio-demographic and behavioral information on purchase intention for a smart TV. Based on the estimation results from the first part, we find that consumers set a higher value on the traditional characteristics of TV than on the functions of smart TV. Thus, smart TV does not have key functions to encourage its adoption over traditional TV. From the second part of our analysis, we identify which factor is most important to increase purchase intention for a smart TV. Based on our results, we can suggest the direction of market strategies about how to cross the chasm of smart TV.

show abstract