A Study of User Profile and Their Attitudes About Social Media Promotion of Prescription Drugs in Eastern India

Mukherjee, Samrat Kumar; Pandey, Vivek; Kumar, Jitendra; Jha, Ajeya

doi:10.2139/ssrn.3988821

Cited by 3 publications

(1 citation statement)

References 32 publications

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“…In fact, many of them had tried to develop services on the WeChat platform in the past. However, owing to the influence of traditional marketing models and the lack of successful business models that could be used for reference, the development often failed to achieve the expected results, and the pharmaceutical companies were still exploring the business model of DMISs [ 49 ].…”

Section: Discussionmentioning

confidence: 99%

Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

Ge,

Yao,

Ung

et al. 2023

J Med Internet Res

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Background Social media has become one of the primary information sources for medical professionals and patients. Pharmaceutical companies are committed to using various social media platforms to provide stakeholders with digital medical information services (DMISs), which remain experimental and immature. In China, WeChat tops the list of popular social media platforms. To date, little is known about the service model of DMISs delivered by pharmaceutical companies via WeChat. Objective This study aims to explore the emerging service model of DMISs delivered by pharmaceutical companies via WeChat in China. Methods This study applied a qualitative research design combining case study and documentary analysis to explore the DMISs of 6 leading pharmaceutical companies in China. Materials were collected from their official WeChat platforms. Thematic analysis was conducted on the data. Results The DMISs of 6 pharmaceutical companies were investigated. Themes emerged regarding 2 essential information services delivered by pharmaceutical companies via WeChat: business operation services and DMISs (ie, public information services, professional services, science and education services, and e-commerce services). Business operation services mainly function to assist or facilitate the company’s operations and development trends for general visitors. Public-oriented information services are realized through health science popularization, academic frontiers, product information, and road maps to hospitals and pharmacies. Internet hospital and pharmacy services are the main patient-oriented professional services. Medical staff–oriented science and education services commonly include continuing education, clinical assistance, academic research, and journal searching. Public-oriented e-commerce services include health products and health insurance. Conclusions Pharmaceutical companies in China use WeChat to provide stakeholders with diversified DMISs, which remain in the exploratory stage. The service model of DMISs requires more distinct innovations to provide personalized digital health and patient-centric services. Moreover, specific regulations on the DMISs of pharmaceutical companies need to be established to guard public health interests.

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Section: Discussionmentioning

confidence: 99%

Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

Ge,

Yao,

Ung

et al. 2023

J Med Internet Res

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Non-cognitive Differences on Social Media Branded Drugs Promotion: Study of Indian Patients and Physicians

Mukherjee¹,

Kumar²,

Pandey³

et al. 2022

Lecture Notes in Networks and Systems

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Análisis bibliométrico de información en salud basado en PubMed disponible en las redes sociales: un estudio de La India

Mukherjee

Kumar²,

Jha³

2022

revespdoccient

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Las redes sociales se han utilizado durante mucho tiempo para difundir información y ayuda relacionadas con la salud, y este uso ha aumentado con la aparición de las redes sociales en línea. El objetivo de este estudio es realizar un análisis bibliométrico de la información sanitaria en el contexto de la India. La literatura disponible en PubMed es la fuente del estudio. El objetivo de este artículo es desarrollar una mejor comprensión de la literatura sobre la información de salud basada en las redes sociales utilizando el análisis bibliométrico en el contexto de la India. El software utilizado para el análisis bibliométrico es un software de redes de investigación de perfiles de la Universidad de Harvard y Vosviewer. Del estudio, queda claro que las redes sociales son importantes en el contexto de la salud pública. También descubrimos que aunque el número de publicaciones en revistas es mayor, se ha citado más contenido de video-audio. Aunque hay un aumento significativo de la publicación durante 2020, el número de investigadores sigue siendo muy reducido. Está claro que las redes sociales son de mayor importancia para las personas marginadas. Los proveedores de atención médica y los reguladores deben tomar precauciones para evitar posibles resultados negativos.

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A Study of User Profile and Their Attitudes About Social Media Promotion of Prescription Drugs in Eastern India

Cited by 3 publications

References 32 publications

Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

Digital Medical Information Services Delivered by Pharmaceutical Companies via WeChat: Qualitative Analytical Study

Non-cognitive Differences on Social Media Branded Drugs Promotion: Study of Indian Patients and Physicians

Análisis bibliométrico de información en salud basado en PubMed disponible en las redes sociales: un estudio de La India

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