A Study of Singles' Food Consumption Behavior based on Food-related Lifestyle -On the Adults between 25 to 54 years old in the Seoul metropolitan area-

Hong, Wanjin; Choi, Seung-Gyun

doi:10.5934/kjhe.2011.20.5.1047

Cited by 3 publications

(5 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The pursuing-family-safety type places importance on safety and family, and also considers price and product. In studies that attempt market segmentation for single-member households, using lifestyle, food-related lifestyle, and consumption value, we see that convenience, health, economy, safety, and quality are major factors in market segmentation, similar to the pattern found by this study [72][73][74].…”

Section: Discussionsupporting

confidence: 82%

“…Regarding the importance of HMR selection attributes, the group considering multiple options considered various selection attributes as being more important than the other groups. According to Hong and Choi [72], the well-being-seeking consumer, similar to the multiple consideration type in this study, considered several factors, such as shelf life, country of origin, ingredients, nutrients, food additives, and certification mark, as important when choosing food. This means that interest in diet has a profound influence on food-consumption behavior.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

2022

View full text Add to dashboard Cite

The home meal replacement (HMR) market in Vietnam is expected to grow due to economic growth and the associated reduction in household size resulting from this. This study sets the development direction of HMR products and establishes product marketing strategies in the Vietnamese market through market segmentation of single-member households. Our survey targeted single-member households with regular HMR experience. Food-consumption value is used to identify market segmentation and differences in purchase behavior, such as preferences for a specific HMR type, the importance and performance of HMR selection attributes, and the demand for product development. The single-member households in Vietnam are segmented by purchasing simplicity and convenience, considering multiple options, and purchasing family safety. The family-oriented culture of Vietnam influences the evaluation of family safety, while the situational value reflects climate features. Meanwhile, taste, expiration date, sanitation, and nutrients are found to be key attributes. This study targets the impact of these effects on single-member households, given that household size is rapidly decreasing in Vietnam and there is a lack of research on the Vietnamese HMR market. Additionally, it highlights the influence of Vietnam’s culture and climate characteristics by utilizing segmented markets, which can also be utilized to develop market-tailored HMR products and to derive appropriate marketing strategies.

show abstract

Section: Discussionsupporting

confidence: 82%

Section: Discussionmentioning

confidence: 99%

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

2022

View full text Add to dashboard Cite

show abstract

“…Most respondents shopped for their own food, and many shopped with their families in the afternoon on a weekday. Most subjects shopped at a large discount store or supermarket near their homes, which was consistent with previous studies (Cho and Han, 2004;Hong and Choi, 2011).…”

Section: Dining-out Behavior Of Consumerssupporting

confidence: 91%

“…The "Taste and diet concerned group" showed 100 per cent purchase intentions. However, the "convenience oriented group" showed a split opinion, while the "health managing group" showed little purchasing intentions due to worries over food additives (Hong and Choi, 2011;Kim and Kim, 2009). The "Taste and diet concerned group" preferred dining out, HMR products and new products.…”

Section: Purchase Intentions According To Food-related Lifestylementioning

confidence: 99%

“…This kind of group predicts to be large, and Dongchimi products' potential also will be high. Existing research on food lifestyles has classified Korean consumers into seeking health, seeking convenience, seeking safety, economic pursuit and taste pursuit (Kim, 2010), and other research classified consumers into "eating preferences form", "health oriented" and "simple pursuit-type" (Hong and Choi, 2011). There has been no research that connects food lifestyle with consumption of Dongchimi, but research has investigated the consumption of commercial baechu kimchi.…”

Section: Purchase Intentions According To Food-related Lifestylementioning

confidence: 99%

See 1 more Smart Citation

A study of the characteristics of Dongchimi consumption behavior for development of new Dongchimi products

Cho

Ryu

et al. 2015

Nutrition &Amp; Food Science

View full text Add to dashboard Cite

Purpose – This paper aims to identify consumer preferences before Dongchimi products are commercialized and brought to the market. It provides basic data for research and development of Dongchimi products, examining consumer preferences for general products and purchase intentions based on eating-out behavior, dietary lifestyle and demographic characteristics. Finally, the study examined male and female consumers more than 18 years old who have eaten Dongchimi, particularly their consumption behavior. Design/methodology/approach – This study was based on preliminary in-depth interviews of consumers to investigate consumer Dongchimi consumption behavior. The authors examined their demographic characteristics, dining-out behavior, dietary lifestyles, how often they buy pickled products and the circumstances in which they consume Dongchimi products. Various statistical analyses were performed with SPSS 18.0, including frequency analysis of the general characteristics of subjects, chi-square test for difference verification as well as factor analysis and cluster analyses. Findings – More than half of the respondents eat Dongchimi products only once or twice every six months or once or twice a year. Consumers prefer Dongchimi’s glass bottle packaging with two to three servings of white radish, the original version of Dongchimi. Furthermore, cross-analysis comparing purchase intentions of Dongchimi products among clusters revealed significant differences (χ2 = 212.58, df = 2, p < 0.001). The group most concerned with taste and diet showed 100 per cent purchase intention. However, the group most interested in convenience showed only 50 per cent purchase intention for Dongchimi products. The group primarily concerned with health showed little intention to purchase. Originality/value – Food scholars have investigated consumption behaviors of domestic consumers in developing kimchi products, but research on Dongchimi is lacking, especially of consumption behaviors by actual consumers. Using certain determinants (marital status, expense of dining out, frequency of buying pickled products and food-related lifestyle), the authors analyzed the purchasing intentions of consumers of Dongchimi products. The results show that married consumers who spend heavily on dining out and purchase pickled foods frequently, but who are also concerned about taste and diet, were those with the highest intention to purchase Dongchimi products.

show abstract

Dietary Attitude of Single Households in Metropolitan Areas

Heo¹,

Sim²

2016

The Korean Journal of Food And Nutrition

View full text Add to dashboard Cite

This study conducted a survey with 203 single households among men and women in their 20s to 40s who were living in metropolitan areas from October 6 to November 4, 2012 in order to investigate the dietary attitude of the single households. The ratio of single households who had three meals a day regularly was 2.85 points, which was lower than the normal level, and it turned out that those in their 20s and 30s had meals more regularly than those in their 40s did (p<0.001). As for the irregular meal time, most were breakfast (85.9%), and it turned out that they often skipped meals mostly because they did not have time to eat and (41.7%) or because that bothered them (26.0%). 62.6% of the single households did overeating and most of them (39.4%) did overeating because of their irregular meals. Of the single households, women or persons who had lived alone for less than 3 years or more than 7 years cooked at home, more often (p<0.05), and most of them (42%) cooked noodles, easy to cook, but women cooked Korean food-based homemade food such as rice (31.7%) or soup and stew (21.2%), often (p<0.05). It turned out that 36.9% of the single households often ate out about two to three times a day, and as for their favorite eating-out menus, 39.4% were Korean food, followed by Western food (23.8%), flour-based food (13.5%), fast food (9.8%), Chinese food (7.3%) and Japanese food (6.2%). Lastly, as for inconveniences when they ate out, most were the 'price' (22.8%), followed by 'too much amount of food for one person' (20.2%) and 'limitations in menu selection' (19.2%). As a result of this study, it appeared that the single households had an irregular dietary life, often did overeating and often ate out, so it is judged that it would be necessary to develop a variety of nutritionally-balanced HMR food and eating-out menus in a reasonable price range for their healthy dietary life.

show abstract

A Study of Singles' Food Consumption Behavior based on Food-related Lifestyle -On the Adults between 25 to 54 years old in the Seoul metropolitan area-

Cited by 3 publications

References 9 publications

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

Home Meal Replacement (Convenience Food) Consumption Behavior of Single-Member Households in Vietnam by Food Consumption Value

A study of the characteristics of Dongchimi consumption behavior for development of new Dongchimi products

Dietary Attitude of Single Households in Metropolitan Areas

Contact Info

Product

Resources

About