A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction

Yeo, Bee Li; Mohamed, Rozita Hj. Naina; Muda, Mazzini

doi:10.1016/s2212-5671(16)30110-1

Cited by 57 publications

(51 citation statements)

References 24 publications

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“…An effective and yet unexplored path to value creation could be the co-development of Halal products, between international retailers and Tunisian manufacturers. By emphasizing that Halal is an opportunity to increase sales and acquire competitive advantage, Yeo, Mohamed, and Muda (2016) state that, in the Malaysian context, the development of innovative Halal cosmetic and personal care products enhances brand value, leading thus to higher levels of customer satisfaction and customer perceived value.…”

Section: Discussionmentioning

confidence: 99%

Exploring the Retailer’s Relational Satisfaction in a Non-western Context: Evidence From the Tunisian Post 2011’s Revolution Setting

BenHalima¹,

Trabelsi²

2017

CBR

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The current research aims to find out whether the model of the retailer's relational satisfaction, developed in a western setting is relevant in a different economic and cultural field of investigation: the Tunisian post 2011 revolution's emerging context, and in a different industry: the retail industry. It explores the distinctive economic and cultural features that affect the retailer's relational satisfaction with its consumer goods manufacturers. The study employs a survey based on a face-to-face administered questionnaire. Two hundred and thirty four responses from a survey with Tunisian retailers as well as international retailers operating in Tunisia were obtained. All constructs are measured using five-point Likert type scales (1 = strongly disagree, 5 = strongly agree). Analyses are conducted using exploratory factor analysis and reliability analysis. The results support the original model with however some differences derived from the Tunisian economic setting as a whole, the characteristics of the Tunisian consumer goods industry as well as the clan characteristic feature of the Tunisian collectivistic culture. Thus, the amount of discounts obtained, does no longer contribute to the retailer's economic satisfaction. Moreover, when it comes to social satisfaction, the respondents get uncomfortable, even to deal with a potential negative interaction with their suppliers. For retail companies involved in internationalization in the Maghreb Region, and especially in Tunisia, it seems that other competitive advantages than prices are to be developed, such as the development of private label or other services that create positive perceived value for the Tunisian customer. From a cultural standpoint, western managers have rather to go away from a formalized channel relationship management, while taking into account the importance of interpersonal influence. The study sheds light on the heterogeneity of the so-called Arab-Muslim world. This is highlighted in the management of channel relationship in Tunisia, that is influenced by: (1) The government's price regulation and control, especially in many food products; (2) The relative weak importance of discounts in gaining retailer's economic satisfaction; (3) The reshaping of the local retailing sector due to the arrival of international retail companies; (4) The clan feature of the Tunisian collectivistic culture that advocates putting priority on interpersonal influence in channel relationship's management.

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Section: Discussionmentioning

confidence: 99%

Exploring the Retailer’s Relational Satisfaction in a Non-western Context: Evidence From the Tunisian Post 2011’s Revolution Setting

BenHalima¹,

Trabelsi²

2017

CBR

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“…In a recent paper, Yeo et al (2016) treated functional value via (i) quality value and (ii) price value. The quality value is articulated by the quality and texture of the cosmetic product itself.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

Wei

Mohamad

Kuah

2020

JHIS

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The demand on global halal cosmetics market is anticipated to reach USD 53 billion by the end of 2023. In fact, the rising awareness about percutaneous essence of conventional cosmetic products has made consumers shift to “halal” cosmetics. Malaysia is one of the country in providing full support to promote “halal” certification process on halal cosmetic products. Products certified “halal” by JAKIM are Halal products as it is safe to consume, nutritious and also the products are quality controlled. In accordance to it, the purpose of this research conducted is to identify the intention in consuming halal cosmetic products among Muslim females in West Malaysia. As aforementioned, this study has identified five factors that influence consumers’ intention in consuming halal cosmetic products. These factors served as independent variables namely functional value, conditional value, social value, epistemic value and emotional value which is extracted from the Theory of Consumption Value (TCV). This research employed a structured online survey targeting approximately 400 Muslim females from the age 16 to 60 years old in West Malaysia. Data obtained was analysed using Partial Least Square- Structural Equation Modelling (PLS-SEM). The findings revealed that conditional value, emotional value and epistemic value has positively contributed significantly on the intention in purchasing halal cosmetic products. On the other hand, functional value and social value has revealed being insignificant on intention to purchase halal cosmetic products. This study further contributed by providing a comprehensive theoretical framework on the intention to purchase halal cosmetic products.

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“…Materialization of worship is then realized in the form of religious symbols in this case in the form of the use of halal cosmetics. [7], [13], [23]…”

Section: Beauty Industry: Halal Cosmeticsmentioning

confidence: 99%

Middle Class Muslim Women and Beauty Industry

Listyani¹,

Susanti²,

Mashud³

2019

Proceedings of the International Conference on Emerging Media, and Social Science

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This research examines disciplining the body of middle-class Muslim women by the beauty industry through halal cosmetics using an ethnomethodology approach. Several theories are employed in this research including the theory of sociology of body, gender perspective and the concept of capitalism. Results indicates that manipulation of the beauty industry places women as active consumers but remains passive at the same time because it cannot fight the flow of legitimacy of this body. The dependence of middle-class Muslim women on beauty products shows that women are now fully under the control of the beauty industry regime which continues to direct the discourse of beauty and women's appearance needs. The beauty of middle-class Muslim women has now been reproduced and discourse uniformly by the beauty industry through halal cosmetics. The implications of this research are this study is expected to contribute information and enrich the repertoire of social science especially sociology also for the development of research on women body, middle class and gender studies.

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A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction

Cited by 57 publications

References 24 publications

Exploring the Retailer’s Relational Satisfaction in a Non-western Context: Evidence From the Tunisian Post 2011’s Revolution Setting

Exploring the Retailer’s Relational Satisfaction in a Non-western Context: Evidence From the Tunisian Post 2011’s Revolution Setting

Determinants of Intention to Purchase Halal Cosmetic Products: A Study on Muslim Women in West Malaysia

Middle Class Muslim Women and Beauty Industry

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