A study of green movement perceptions and behavioural intentions

Li, Jing; Hartman, Sandra J.; Zee, Susan M. L.

doi:10.1504/ijse.2009.023043

Cited by 11 publications

(5 citation statements)

References 8 publications

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“…Currently, 1.6 planets would be needed to properly satisfy mankind's consumption needs (WWF 2016), the projection for year 2050 being no less than 2.3 planets (WBCSD 2010). In order to overcome this shortage of resources to a certain degree, governments, companies and consumers have combined their efforts into a "green movement" whose purpose is to alleviate or reduce the impact of climate changes and prevent potential ecological disaster (Li et al 2009). …”

Section: Introductionmentioning

confidence: 99%

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Dabija

2018

Journal of Open Innovation: Technology, Market, and Complexity

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Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and preserving resources. By adopting green-based strategies to reach their target segments, retailers seek not only to capture the attention of different consumer generations, but also to inspire loyalty and encourage them to re-visit stores. Based on the generational theory and by means of quantitative research addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able, by adopting green strategies and consistently implementing environmental protection actions, to attract mainly young consumers to their stores, encouraging the sharing of peer recommendations, increasing purchasing behaviour and invoking loyalty. The article highlights the contribution of green marketing strategies in developing consumer loyalty in an emerging market by offering retailers the possibility of deepening their understanding when approaching different consumer generations.

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Section: Introductionmentioning

confidence: 99%

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Dabija

2018

Journal of Open Innovation: Technology, Market, and Complexity

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“…Based on the previous research (Li et al, 2009), we measured the Organizational Green Orientation by measuring the perceived levels of use of twenty-one organizational green initiatives with a 5-point Likert's scale. When running a factor analysis, we obtained a 5-factor solution and the total variance explained was 63.07% which is acceptable (Table 2a).…”

Section: Organizational Green Orientationmentioning

confidence: 99%

A Multi-Industry Study of Sustainability, Total Quality Management, Organizational Culture, and Performance

Fok¹,

Morgan²,

Zee³

2021

ijoqm

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This study examines the impact of green initiatives across four industries: retail, manufacturing, healthcare, and other services. Specifically, it analyzes the relationships among green/sustainability orientations, organizational culture, Total Quality Management (TQM), organizational success, and company initiatives to operate more sustainably. The authors evaluated surveys from 331 full-time employees in the four industries described above. Results showed that employees' perceptions of green initiatives and impact of the initiatives differed significantly based on the industry type. Results also showed that QM maturity and organizational culture were mitigating factors that affect the positive relationships between green orientation and green impact.

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“…Based on previous research (Li et al, 2009), we measured the Organizational Green Movement by using the survey which provides 21 organizational green initiatives question items. The factor Green Orientation is a count of the total numbers of green initiatives implemented in an organization.…”

Section: Instruments Organizational Green Orientationmentioning

confidence: 99%

Relationships Among Annual Revenue and Green Initiatives, Quality Management, and Organizational Performance

Morgan

Fok

Zee

2020

IJAMT

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Today’s global awareness of environmental risks and the pressing needs to compete through efficiency have led to stronger initiatives in the green movement across industries. We examine organizations’ annual revenue levels and their connections to organizational green orientation and impact, quality management programs, and employee perceptions of cultural practices and organizational performance. Results indicate high-revenue organizations use quality management tools more extensively with greater green impact and low-revenue organizations have a more informal and decentralized organizational culture

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A study of green movement perceptions and behavioural intentions

Cited by 11 publications

References 8 publications

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

A Multi-Industry Study of Sustainability, Total Quality Management, Organizational Culture, and Performance

Relationships Among Annual Revenue and Green Initiatives, Quality Management, and Organizational Performance

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