A study of global and local visibility as web indicators of research production

Torres, María del Rocío Martínez; Díaz‐Fernández, M. Carmen

doi:10.1093/reseval/rvt003

Cited by 4 publications

References 60 publications

(49 reference statements)

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Webometrics benefitting from web mining? An investigation of methods and applications of two research fields

Lorentzen

2014

Scientometrics

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Webometrics and web mining are two fields where research is focused on quantitative analyses of the web. This literature review outlines definitions of the fields, and then focuses on their methods and applications. It also discusses the potential of closer contact and collaboration between them. A key difference between the fields is that webometrics has focused on exploratory studies, whereas web mining has been dominated by studies focusing on development of methods and algorithms. Differences in type of data can also be seen, with webometrics more focused on analyses of the structure of the web and web mining more focused on web content and usage, even though both fields have been embracing the possibilities of user generated content. It is concluded that research problems where big data is needed can benefit from collaboration between webometricians, with their tradition of exploratory studies, and web miners, with their tradition of developing methods and algorithms.

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Webometrics benefitting from web mining? An investigation of methods and applications of two research fields

Lorentzen

2014

Scientometrics

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Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail

Olmedilla

Torres

Toral

2015

Technology Analysis & Strategic Management

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Nowadays electronic word-of-mouth (eWOM) communities symbolise a significant source of information that helps customers to make informed purchasing decisions. Through eWOM communities, a great audience of users is able to acquire knowledge from reviews concerning products and services that are less popular to the majority. The Long Tail effect is a manifestation of such redistribution of demand from popular products to niche products. In this paper, a new methodology that mathematically fits the relationship between the power-law distribution and the Long Tail from an eWOM community is developed. In addition, this paper defines a tool for finding niche products inaccessible through conventional channels. The results are consistent in showing that not all the categories fitting a power-law distribution are characterised by the Long Tail phenomenon, and conversely some of those having a Long Tail do not fit a power-law distribution.ARTICLE HISTORY

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Website Search Engine Optimization: Geographical and Cultural Point of View

Zaghoul

Rababah

2014

2014 UKSim-AMSS 16th International Conference on Computer Modelling and Simulation

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The concept of Webpage visibility is usually linked to search engine optimization (SEO), and it is based on global in-link metric [1]. SEO is the process of designing Webpages to optimize its potential to rank high on search engines, preferably on the first page of the results page. The purpose of this research study is to analyze the influence of local geographical area, in terms of cultural values, and the effect of local society keywords in increasing Website visibility. Websites were analyzed by accessing the source code of their homepages through Google Chrome browser. Statistical analysis methods were selected to assess and analyze the results of the SEO and search engine visibility (SEV). The results obtained suggest that the development of Web indicators to be included should consider a local idea of visibility, and consider a certain geographical context. The geographical region that the researchers are considering in this research is the Hashemite kingdom of Jordan (HKJ). The results obtained also suggest that the use of social culture keywords leads to increase the Website visibility in search engines as well as localizes the search area such as google.jo, which localizes the search for HKJ.

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A study of global and local visibility as web indicators of research production

Cited by 4 publications

References 60 publications

Webometrics benefitting from web mining? An investigation of methods and applications of two research fields

Webometrics benefitting from web mining? An investigation of methods and applications of two research fields

Examining the power-law distribution among eWOM communities: a characterisation approach of the Long Tail

Website Search Engine Optimization: Geographical and Cultural Point of View

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