In this article, we introduce a new class of functions called roughly geodesic B????r????preinvex on a Hadamard manifold and establish some properties of roughly geodesic B - r-preinvex functions on Hadamard manifolds. It is observed that a local minimum point for a scalar optimization problem is also a global minimum point under roughly geodesic B-r- preinvexity on Hadamard manifolds. The results presented in this paper extend and generalize the results appeared in the literature.