A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Kumar, Vinay; Dange, Ujwala

doi:10.2139/ssrn.2285350

Cited by 30 publications

(23 citation statements)

References 4 publications

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“…Subsequently, the second stage of the second step was to establish the filtering elements in order to filter factors of relevance to the study. Here, the adapted FFF model is developed accordingly ( Figure 2) (Kumar & Dange, 2012). The filtering elements were ascertained by combining the literature review and referring to experts.…”

Section: Methodsmentioning

confidence: 99%

The Impact of Basic Training on Seafarers’ Safety Knowledge, Attitude and Behaviour

Kamis¹,

Fuad²,

Saadon³

et al. 2020

J. Sustain. Sci. Manage.

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Standards of Training, Certification, and Watchkeeping (STCW) Basic Training (BT) is mandatory for every seafarer before starting to work on board merchant ships. The knowledge, attitude, and behaviour (KAB) theory explains that knowledge enhances one’s attitude, thus leading to improved behaviour. Accordingly, this study determined the effects of BT on seafarers’ shipboard safety KAB. The process commenced by ascertaining whether the BT course offered in the Maritime Institutes was on par with BT contents provided by the International Maritime Organisation (IMO). For data collection and filtration purposes, the factors, filtering elements, and filtered model (FFF model) were utilised to measure safety education and KAB. Following this, a measurable questionnaire was developed for this particular study survey. The data collected were then analysed by using the Principal Component Analysis (PCA) and Confirmatory Factor Analysis (CFA), which involved the use of SPSS and AMOS SPSS. Essentially, data obtained from the respondents successfully established the impacts of BT on the KAB, which revealed its role in improving the seafarers’ KAB. Therefore, the factors identified in this study are expected to be utilised in maritime institutions as BT syllabus incorporates domains aimed to instil the right attitudes among seafarers.

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Section: Methodsmentioning

confidence: 99%

The Impact of Basic Training on Seafarers’ Safety Knowledge, Attitude and Behaviour

Kamis¹,

Fuad²,

Saadon³

et al. 2020

J. Sustain. Sci. Manage.

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show abstract

“…Choshin and Ghaffari (2017) revealed four basic areas that directly influence success in e-commerce: customer satisfaction, which includes the customer trust, personal data security, purchase security, and easy access to information. Businesses have already begun to realize that changing online shopping behavior is an inevitable trend and must respond to it by changing marketing strategies (Kumar and Dange 2012). If marketers can identify the factors that affect online customers, as well as the relationships between these factors, they can create new effective marketing strategies and gain new customers (Singh and Sailo 2013).…”

Section: Factors Of Online Shopping Behaviormentioning

confidence: 99%

Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

Svobodová¹,

Rajchlová²

2020

Administrative Sciences

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The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper is focused on the strategic behavior of e-commerce from a perspective of the online customer. The aim of the paper is to evaluate the strategic position of e-commerce businesses that focus on online sales of electronics, based on their strategic behavior from the customer’s perspective. The first objective is to identify the current factors of online shopping behavior in the industry of online electronics. The second obejctive is to identify the current economic performance and financial strategy of e-commerce businesses and their relevance to strategic behavior in e-commerce. The third objective is to identify the possible differences in strategic behavior of e-commerce SMEs and e-commerce large businesses. The research methods employed were: situation analysis, benchmarking, quantitative research, selected methods of financial analysis. The selected methods of statistical induction were chosen to verify the research hypotheses. A research sample of 89 e-commerce businesses selling online electronics was selected for this research. It was found that most e-commerce businesses apply a balanced e-strategy based on the assessed factors of online shopping behavior that does not correspond to the progressive growth of e-commerce. Fifteen factors were identified that influence customers when choosing and buying electronics online. It was also found that the strategic behavior of e-commerce businesses is influenced by factors of online shopping behavior. Finally, it was found that the current balanced e-strategy of e-commerce businesses does not correspond with conservative financial strategy.

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“…In addition, literature concludes that less attention has been paid on online shopping behavior in context of Pakistan (Adnan, 2014;Ahmed, Su, Rafique, Khan, & Jamil, 2017;Ratilla, 2016). Therefore, there is need to study online shopping behavior in the future (Bhatti, Saad, & Gbadebo, 2018;Chawla, Khan, & Pandey, 2015;Kumar & Dange, 2012).…”

Section: Introductionmentioning

confidence: 99%

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

et al. 2019

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The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer purchase intention and online shopping behavior. PLS-SEM technique used in analyzing data that collected from students and lecturer of the higher education commission (HEC) recognized universities in Punjab, Pakistan. The current research attempts to examine the role of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, trust, commitment, and consumer purchase intention in predicting actual behavior of consumers by integrating three pre-established frameworks of TAM and TPB theory. Findings reveal that perceived usefulness, perceived ease of use, attitude, subjective norms, and perceived behavioral control have a positive and significant influence on consumer purchase intention. Consumer purchase intention (CPI) mediates between all five independent constructs and online shopping behavior (OSB). Commitment and trust significantly moderate the relationship between consumer purchase intention and internet shopping behavior also has a direct influence on online shopping behavior.

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A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Cited by 30 publications

References 4 publications

The Impact of Basic Training on Seafarers’ Safety Knowledge, Attitude and Behaviour

The Impact of Basic Training on Seafarers’ Safety Knowledge, Attitude and Behaviour

Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

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