A Study of Effect That Consumer Perception towards Visual Merchandising has on Brand Attitude and Purchase Intention- Focusing on Premium Supermarket in the Seoul Area -

Jin, YangHo; Sung, Kwon Hyeok

doi:10.20878/cshr.2016.23.8.011

culinarysciencehospitalityresearch

2016

DOI: 10.20878/cshr.2016.23.8.011

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A Study of Effect That Consumer Perception towards Visual Merchandising has on Brand Attitude and Purchase Intention- Focusing on Premium Supermarket in the Seoul Area -

YangHo Jin¹,

Kwon Hyeok Sung²

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A Study of Effect That Consumer Perception towards Visual Merchandising has on Brand Attitude and Purchase Intention- Focusing on Premium Supermarket in the Seoul Area -

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