A Study of Digital Literacy and Its Importance for the Indian Apparel Industry

Abstract

This exploratory study is based on an integrative literature review approach to determine the origin of the term digital literacy, its evolution, and its various theoretical conceptualizations as done by researchers since its inception. It is also aimed to study the significance and utility of digital literacy for the Indian apparel industry. A review of the extant literature on digital literacy brings out some popular theoretical models and frameworks based on its significance and use. Yet, since each of these models is somewhat different from the other, UNESCO carried out a cross-national mapping of these frameworks from multiple countries across various geographical regions and income levels to come to a common framework and definition of digital literacy. However, some researchers feel that the meaning of digital competence will keep varying due to the rapidly changing technology and society. So, an established definition of digital literacy may not remain relevant with time. Similarly, to find out the significance of digital literacy in the Indian apparel industry, a review of some popular research papers on apparel industry digitization has been considered. The Indian apparel industry's current level of digitization and potential scope for further digital transformations have also been discussed and examined in this paper. Just as the term digital literacy is still evolving, so is the case with its significance and application, both in India and abroad. Initially, it was seen as a major tool to enhance productivity. However, now its application seems important in multiple areas of the fashion business. Digital literacy is more of a tool now to holistically improve our general living.