A study of colour emotion and colour preference. Part III: Colour preference modeling

Ou, Li‐Chen; Luo, M. Ronnier; Woodcock, Andrée; Wright, A.

doi:10.1002/col.20047

Cited by 220 publications

(234 citation statements)

References 21 publications

(25 reference statements)

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“…Similar to harmony, the research concerning color emotions has usually been carried out on rather restricted sets of colors, often including only single colors or two-color combinations. An extensive study is presented in a series of papers by Ou et al [17][18] [19]. They investigated the relationship between color emotions and color preference.…”

Section: Related Workmentioning

confidence: 99%

Color harmony for image indexing

Solli

Lenz

2009

2009 IEEE 12th International Conference on Computer Vision Workshops, ICCV Workshops

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Section: Related Workmentioning

confidence: 99%

Color harmony for image indexing

Solli

Lenz

2009

2009 IEEE 12th International Conference on Computer Vision Workshops, ICCV Workshops

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“…Ou et al (15,16) proposed an account based on "coloremotions," which they defined as "feelings evoked by either colors or color combinations." Color-emotions can be linked causally to color preferences if colors are preferred to the extent that viewing them produces positive emotions in the observer.…”

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confidence: 99%

“…An analogy to taste preferences is apt: Taste preferences have both an evolutionary component, because some genetic variations in taste are more adaptive than others, and a learned component resulting from experiences that arise from eating various flavored foods that have affectively different outcomes (17). The connection of the EVT to the emotion-based theory of Ou et al (15,16) is that the environmental feedback required for a learning-based heuristic to work for color preferences is provided by the emotional outcomes of color-relevant experiences during a person's lifetime. The more enjoyment and positive affect an individual receives from experiences with objects of a given color, the more the person will tend to like that color.…”

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confidence: 99%

An ecological valence theory of human color preference

Palmer

Schloss

2010

Proc. Natl. Acad. Sci. U.S.A.

507

778

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Color preference is an important aspect of visual experience, but little is known about why people in general like some colors more than others. Previous research suggested explanations based on biological adaptations [Hurlbert AC, Ling YL (2007) Curr Biol 17:623–625] and color-emotions [Ou L-C, Luo MR, Woodcock A, Wright A (2004) Color Res Appl 29:381–389]. In this article we articulate an ecological valence theory in which color preferences arise from people’s average affective responses to color-associated objects. An empirical test provides strong support for this theory: People like colors strongly associated with objects they like (e.g., blues with clear skies and clean water) and dislike colors strongly associated with objects they dislike (e.g., browns with feces and rotten food). Relative to alternative theories, the ecological valence theory both fits the data better (even with fewer free parameters) and provides a more plausible, comprehensive causal explanation of color preferences.

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“…This pattern has been so systematic across studies that some have claimed it is universal, although others have pointed out that cross-cultural differences in color preference can be found also (21). Patterns of color preference have been explained in terms of the emotional response to color (22) and in terms of the valence of objects associated with colors (18).…”

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confidence: 99%

Color preference in red–green dichromats

Álvaro

Moreira

Lillo

et al. 2015

Proc. Natl. Acad. Sci. U.S.A.

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Around 2% of males have red-green dichromacy, which is a genetic disorder of color vision where one type of cone photoreceptor is missing. Here we investigate the color preferences of dichromats. We aim (i) to establish whether the systematic and reliable color preferences of normal trichromatic observers (e.g., preference maximum at blue, minimum at yellow-green) are affected by dichromacy and (ii) to test theories of color preference with a dichromatic sample. Dichromat and normal trichromat observers named and rated how much they liked saturated, light, dark, and focal colors twice. Trichromats had the expected pattern of preference. Dichromats had a reliable pattern of preference that was different to trichromats, with a preference maximum rather than minimum at yellow and a much weaker preference for blue than trichromats. Color preference was more affected in observers who lacked the cone type sensitive to long wavelengths (protanopes) than in those who lacked the cone type sensitive to medium wavelengths (deuteranopes). Trichromats' preferences were summarized effectively in terms of cone-contrast between color and background, and yellow-blue cone-contrast could account for dichromats' pattern of preference, with some evidence for residual red-green activity in deuteranopes' preference. Dichromats' color naming also could account for their color preferences, with colors named more accurately and quickly being more preferred. This relationship between color naming and preference also was present for trichromat males but not females. Overall, the findings provide novel evidence on how dichromats experience color, advance the understanding of why humans like some colors more than others, and have implications for general theories of aesthetics.dichromacy | aesthetic preference | color vision | color naming I ndividuals vary in their perceptual experience of the world, and sometimes this variation is caused by genetic differences (1-4). Dichromacy is a form of color-vision deficiency affecting about 2% of human males in which only two of the three types of retinal cone photoreceptors are functional because of genetic factors (1, 2). Protanopes, deuteranopes, and tritanopes lack cone photoreceptors sensitive to long (L), medium (M), and short (S) wavelengths, respectively. Accordingly, dichromats' color discrimination is poorer, and their spectral sensitivity is slightly shifted to longer wavelengths (deuteranopes) or is moderately shifted to shorter wavelengths (protanopes) compared with that of normal trichromats (common observers; see table 3.6 in ref. 5).In normal trichromats, cone responses are the input signals for two chromatic cone opponent mechanisms, red-green and yellowblue, based on L−M and S−(L+M) cone responses, respectively, and one achromatic mechanism, mainly based on L+M responses (1). Traditionally it has been considered that protanopes and deuteranopes lack functionality in the red-green mechanism, because this opponent mechanism is based on the comparison of L and M cone responses, and one...

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A study of colour emotion and colour preference. Part III: Colour preference modeling

Cited by 220 publications

References 21 publications

Color harmony for image indexing

Color harmony for image indexing

An ecological valence theory of human color preference

Color preference in red–green dichromats

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