Abstract:Research and development is essential to an enterprise's growth, and how to manage R&D from a global perspective is an important issue faced by multinational companies (MNCs). The mainstream of R&D activities in China is said to consist of industry-academy partnerships. This paper introduces the case study of a unique industry-academy R&D partnership initiated by an MNC and proposes a new model of industry-academy partnership. Since the case of Company is not a simple industry-academy partnership but has uniqu… Show more
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