2024
DOI: 10.33318/jpacs.2024.44(1)
|View full text |Cite
|
Sign up to set email alerts
|

A Structural Equation Model of Barriers to E-Commerce Adoption and Innovation in Fiji

Suwastika Naidu,
Atishwar Pandaram,
Maureen Karan
et al.

Abstract: The internet has significantly changed the new models of business-to-business and business-to-consumer interactions. As a result, e-commerce has developed rapidly worldwide, but the adoption of this technology in Fiji is very slow. Data for this study was collected by distributing the self-administered questionnaires to small business managers. The findings from this study confirm that barriers to e-commerce adoption have a negative and statistically significant impact on e-commerce expenditure and a mediated … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 65 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?