A Strategy To Optimize Parking Levies In Malang City

Abstract

Research on the strategic planning established by the Transportation Department of Malang City in optimizing the regional revenue from parking levies is based on the number of parking lots that can be optimized and unsynchronized strategies that have been made by the Department of Transportation compared to the actual condition at filed. Less optimal revenue from parking levies is also due to unbalanced parking charge collection set by the Transportation Agency. This paper engaged a type of descriptive research with a qualitative approach and the SWOT approach as its data analysis. SWOT Analysis can be a favorable help in formulating a strategic recommendation which can be used by the Transportation Agency to optimize team work among the officials in the Transportation Agency of Malang City, specifically for parking space administrative in order to increase regional revenue from parking sector, improve Human Resource and organizational system in parking sector, let alone the enforcement of a regulation on the parking which is aimed at reducing fraud committed fraud by parking attendant and preventing a bad parking service .