A strategy to increase the competitiveness of аgro-industrial enterprises

Abstract

The need for stabilization and development of agro-industrial enterprises, especially of the poultry processing sector, market saturation with domestic and imported goods, Ukraine's entry to the WTO as well as increased consumer requirements for quality and safety of products increase competition in the market of poultry meat. This necessitates the implementation of modern technologies into the market behavior of enterprises processing poultry meat, and the elaboration and implementation of a strategy aimed at achieving their strong competitive advantages should be an integral condition for the development of the enterprise. Creation of competitive advantages is the purpose of the enterprise’s strategic management, the determining factor of increasing its competitiveness. For this purpose, domestic enterprises both in domestic and foreign markets need effective tools of strategic management, which are used in the process of building a scientifically based strategy to increase their competitiveness. Its development, taking into account the operating specifics and factors ensuring competitive advantages of enterprises processing poultry meat, requires a systematic reasoning for the choice of the mechanism of its formation. In literature on economics, considerable attention is given to the problems of securing the competitive advantages of enterprises. Important scientific contributions to the development of the theory and practice of competitiveness, as an element of the enterprise’s strategic management, was made by well-known foreign and domestic scientists, in particular G. Azoiev, S. Anokhin, O. Arfiev, I. Bily, I. Blank, Y. Brigkham, V. Vasylenko, O. Vykhansky, V. Ivanov, S. Kozlovsky, L. Kostyrko, S. Pokropyvny, M. Porter, R. Solow, A. Thompson, J. Schumpeter, A. Yudanov and others. To the study of theory, methodology and formation of strategies to achieve competitive advantages, especially in agricultural enterprises in the conditions of increased competition, are devoted works by T. Akymova, V. Andriychuk, L. Berezina, I. Vinichenko, O. Honcharenko, P. Makarenko, M. Malik, L. Melnyk, L. Marmul, L. Mykhailova, O. Oliynyk, P. Sabluk, O. Skydan, I. Cherven, O. Shpychak, O. Shubravska, O. Ulianchenko and others. However, the issues of a systematic approach to building a strategy to increase the competitiveness of agro-industrial enterprises remain insufficiently investigated, as well as the research into its role of ensuring sustainable development of business entities, the use of internal marketing tools for the development of a company’s key competencies, the development of management tools and effective ways of ensuring the effective managerial process, taking into account the specific economic activities of enterprises engaged in poultry meat processing. The above-mentioned necessitated a separate scientific research.