A specialization that comes from specialty: bringing closer magazine and specialized journalism in Vida Simples

Abstract

This paper discusses the processes that involve the creation of a specialized magazine concerned with a major theme, reflecting on how, based on this context, it is possible to attain the form of a type of specialized journalism. It starts from an analysis of the editorials ("letters to the readers") of Vida Simples (Simple Life), a monthly published by Editora Abril, noting how the magazine, when speaking of itself, allows the perception of its specific characteristics that compose its editorial identity and characterize the "form" of its journalism, its way of "being a magazine". At the end of the text, there is the observation of how the issue of the quality of life -the central focus of the publication -by incorporating the journalistic logic of the magazine and at the same time being incorporated by it, makes it take on the appearance of a specialty which is consequently reflected in its specialization. Keywords: Magazine. Specialized journalism. Editorial. Quality of life. FrEdErICo dE MELLo BrAndão TAvArES University of Tuiuti do Paraná IntrodctIon the magazine as a starting pointIn the scenario of printed publications, the magazine reached historically a notable place in the constitution and materialization of specialized journalism. As Martínez Albertos (1991) stated, the magazine is the vehicle that characterizes both specialized journalism and the specialized press. In a magazine there is a verbal text -a privileged expression of interpretation from information -and there is also its "marriage" with other visual resources and the possibility to print different "rhythms" of consumption and uses of the knowledge proposed there. In the magazine there is the possibility of treating certain topics in an elaborated waywhich means not only a profound way -of other printed "journalisms".More than that, in a magazine there is a threefold structure intrinsically associated and proposed for journalistic specialization: medium,