2021
DOI: 10.1016/j.acalib.2021.102462
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A social media strategy for academic libraries

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Cited by 8 publications
(5 citation statements)
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“…In recent studies (Frederick, 2019: Mensah, & Onyancha, 2021 academic libraries have been established to play a vital role in supporting higher education in Ghana. According to Onyancha, (2021), they serve as an essential resource that provides students, faculty, and researchers with access to a wide range of information and services necessary for teaching, learning, and research activities.…”
Section: Academic Libraries and Higher Education In Ghanamentioning
confidence: 99%
“…In recent studies (Frederick, 2019: Mensah, & Onyancha, 2021 academic libraries have been established to play a vital role in supporting higher education in Ghana. According to Onyancha, (2021), they serve as an essential resource that provides students, faculty, and researchers with access to a wide range of information and services necessary for teaching, learning, and research activities.…”
Section: Academic Libraries and Higher Education In Ghanamentioning
confidence: 99%
“…Consistent with the findings of this study, Charest et al (2016) explore the strategic planning of social media managers' activities and, overall, find an improvement in terms of specific objectives, as well as the integration of influencers within the strategic planning process. Another line of studies highlights the importance of strategic planning in the adoption of social media within libraries (Steiner, 2012;Maisiri, 2015;Mensah et al, 2021) Thus, the research question is the following: What is the state of the art in the strategic planning and control in relation to the social media's advent?…”
Section: Integrating Strategic Planning and Control In The Social Med...mentioning
confidence: 99%
“…In particular, social media stands as a powerful tool facilitating the prompt collection of data; it has become a pervasive resource in the business environment, especially in different sectors. Consider the hospitality industry, as argued by , or the library industry (Steiner, 2012;Maisiri et al, 2015;Mensah et al, 2021). Social media are no longer exclusively associated with the role of marketing.…”
Section: Introduction and Research Aimmentioning
confidence: 99%
“…In academic libraries, the people who utilize the resources to find information are referred to as "users" in a variety of ways. Academic libraries cater to a wide range of patrons (Mensah and Onyancha, 2021). Many students go to the library on a regular basis in order to get relevant books and other educational materials.…”
Section: Describe Relevant Scholarshipmentioning
confidence: 99%