Recent in vivo and in vitro studies have implicated the orphan nuclear receptor, steroidogenic factor-1 (SF-1), and the early growth response protein 1 (Egr-1) in the transcriptional regulation of the luteinizing hormone -subunit (LH) gene. We have previously demonstrated the ability of SF-1 to bind to and transactivate the rat LH gene promoter acting at a consensus gonadotropespecific element (GSE) located at position ؊127. We have now identified a second functional GSE site at position ؊59. In addition, based on electrophoretic mobility shift assay, in vitro translated Egr-1 is shown to bind to two putative Egr-1 binding sites (positions ؊112 and ؊50), which appear to be paired with the identified GSE sites. By transient transfection assay in pituitary-derived GH 3 cells, it was seen that Egr-1 increases promoter activity of region ؊207/؉5 of the rat LH gene promoter through action at both Egr-1 sites. Furthermore, LH gene promoter activity is markedly augmented in the presence of both factors together relative to activity in the presence of SF-1 or Egr-1 alone (150-fold versus 14-fold and 12-fold, respectively). These data define two composite SF-1-Egr-1 response-elements in the proximal LH gene promoter and suggest that SF-1 and Egr-1 act synergistically to increase expression of the LH gene in the gonadotrope.Precise regulation of gonadotropin gene expression is required for normal reproductive function. The pituitary gonadotropins, luteinizing hormone and follicle-stimulating hormone, are composed of a common ␣-subunit linked to one of two unique -subunits, LH 1 or FSH. The common ␣-subunit can also associate with thyroid-stimulating hormone -subunit in pituitary thyrotropes or, in humans, with placentally derived chorionic gonadotropin -subunit.Studies of the ␣-subunit gene promoter have identified a number of transcription factors and cognate cis-acting DNA elements that provide basal, tissue-specific, and hormonally mediated regulation of gene expression. In particular, a gonadotrope-specific element (GSE) is believed to be important for conferring gonadotrope-specific expression of the ␣-subunit gene (1, 2).The GSE, or Ad4 response element, regulates expression of a number of genes with a role in steroidogenesis, sexual differentiation, and adult reproductive function (3). The GSE/Ad4 site has been shown to interact with the transcription factor, steroidogenic factor-1 (SF-1), resulting in transcriptional activation of a variety of genes, including the steroidogenic P450, the Mullerian inhibiting substance, and the aromatase genes, among others (4 -6).SF-1 is a member of the nuclear hormone receptor superfamily. Although it was previously considered to be an orphan member of this family, it has recently been reported that SF-1-dependent transcriptional activity is increased in the presence of cholesterol metabolites, particularly 25-OH-cholesterol (7). It is currently unknown whether this putative ligand is important for SF-1 function in nonsteroidogenic tissues, such as the pituitary gland...