Palmaria palmata (Linnaeus) O. Kuntze (Rhodophyta, Palmariaceae) is a seaweed commercially harvested for human consumption. Its population density, size structure, and frond dynamics were investigated from May 1999 to May 2001 at one intertidal locality in the northern coast of Spain, which is within the southern distributional boundary of the species in the eastern Atlantic coasts. The effect of size, age, and the life‐history phase (haploid vs. diploid) on frond growth and mortality were also evaluated. The study was carried out by mapping and monitoring fronds in the field. New fronds (macroscopic recruits or sprouts) appeared in spring, but subsequent mortality of these young fronds and detachment of the host plant led to lower density values in January. Palmaria palmata exhibited a distinctive seasonal growth cycle, with positive net growth from March to August and breakage from August to March. Interannual differences were also detected, with higher net growth in 2000 than in 1999. Net growth was apparently independent of age, reproductive status (fertile vs. reproductive), and life‐history phase (haploid vs. diploid) but was dependent on size, as longer fronds showed minor growth or greater breakage than small ones. Mortality, on the other hand, was more dependent on age than on size in the period analyzed (March–May 2000). Results of the study indicate that both size and age should be included as state variables and temporal changes in transition probabilities considered in the development of demographic models of the species.