1999
DOI: 10.1016/s0148-2963(98)00057-5
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A Short, Reliable Measure of Subjective Knowledge

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Cited by 620 publications
(491 citation statements)
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References 28 publications
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“…Subjective knowledge was measured with three items based on Flynn and Goldsmith (1999). Three items measuring perceived ease of use were adapted from Davis (1989), while PU was operationalized to fit the specific context of online flight check-in.…”
Section: Methodsmentioning
confidence: 99%
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“…Subjective knowledge was measured with three items based on Flynn and Goldsmith (1999). Three items measuring perceived ease of use were adapted from Davis (1989), while PU was operationalized to fit the specific context of online flight check-in.…”
Section: Methodsmentioning
confidence: 99%
“…Given its generalized definition, personal innovativeness has also been termed as "innate innovativeness" (Hirschman, 1980), or "innovative predisposition" (Midgley & Dowling, 1978). An individual's knowledge can be either subjective or objective (Brucks, 1985;Flynn & Goldsmith, 1999), the former pertains to an individual's perception of the amount of information about a product or service stored in his or her memory, while the latter refers to 6 the actual amount of accurate information stored in his or her memory (Packard & Wooten, 2013;Park, Mothersbaugh, & Feick, 1994). Subjective knowledge is a self-concept (Markus & Wurf, 1987).…”
Section: Theories Of Personal Innovativeness and Subjective Knowledgementioning
confidence: 99%
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“…Existing literature shows that opinion leadership is a broad concept and several authors argue that innovativeness and perceived knowledge are part of the broad opinion leadership construct (Kratzer and Lettl 2009). Therefore, we measured self-reported opinion leadership using two items on persuasiveness from the scale by Flynn et al (1994), three items on innovativeness (Goldsmith and Hofacker 1991;Steenkamp and Gielens 2003), and two items on perceived knowledge (Flynn and Goldsmith 1999;Pritchard et al 1999). Table 1 presents an overview of the items we used and the papers in which they have been developed and used.…”
Section: Surveymentioning
confidence: 99%
“…Subjective and objective knowledge have different effects on information processing and consumer behaviours (Aurier and Ngobo 1999;Flynn and Goldsmith 1999). Objective knowledge increases the 8 number of attributes examined in a complex usage situation whereas subjective knowledge is significantly related to the tendency to request opinions rather than attribute information (Brucks 1985).…”
Section: Knowledge and Behaviourmentioning
confidence: 99%