“…Alternatively, several research groups have recently espoused the use of perceptual strength ratings collected separately for each modality (Amsell, Urbach, & Kutas, 2012;Lynott & Connell, 2009van Dantzig, Cowell, Zeelenberg, & Pecher, 2011), and indeed a rapidly growing number of studies have shown that those perceptual strength ratings reliably predict a range of cognitive and linguistic behaviors such as word reading times, lexical decision times, property verification times, concreteness judgment times, and memory accuracy (Amsel et al, 2012;Connell & Lynott, 2010, 2011Louwerse & Connell, 2011;Lynott & Connell, 2009;van Dantzig et al, 2011). In a particularly striking demonstration, Connell and Lynott (2012) showed that when the perceptual strength of each of the five modalities are rated separately, those perceptual strength ratings explain significantly and substantially more variance in Language and Spatial Attention 24 word naming and lexical decision response times and error rates than do either imageability ratings or concreteness ratings, thus dramatically outperforming standard measures that were used in research for the prior 50 years.…”