A Serious Business with Plenty to Play for: The PC, Console and Mobile Gaming Sector

Technology adoption decisions in the household: A seven‐model comparison

“…For example, Deutsche Bank reports that the computer gaming industry generates a global turnover of more than 40 billion U.S. dollars (Heng, 2009, August 28). For example, Deutsche Bank reports that the computer gaming industry generates a global turnover of more than 40 billion U.S. dollars (Heng, 2009, August 28).…”

“…More and more technologies are developed specifically with the household in mind including televisions (TVs), multimedia entertainment centers, game consoles, and personal computers (PCs) (Gartner Group, , October 10; Heng, , August 28). Game consoles represent an interesting household technology and they have become widely used by households.…”

“…The console gaming industry is only one example of the trends taking place in the household appliance, audio‐visual, and computer industries (Forrester Research, , August 13; Gartner Group, , October 10; Sherr & Wingfield, , May 7). Another example is the TV industry, where manufacturers have recognized that it is beneficial to design more interactive models (e.g., by integrating Internet‐based applications, such as Skype and Facebook, into current TV models) (Heng, , August 28). Advances in consumer technologies have resulted in many being commonly used and shared by several household members, which has implications for use and purchase decision making (Ngobo, ).…”

“…The volume of household technology adoption, combined with the wide variety of uses for household technology, provides opportunities for research. For example, Deutsche Bank reports that the computer gaming industry generates a global turnover of more than 40 billion U.S. dollars (Heng, , August 28). Similarly, Gartner reports that, in 2010, more than 100 million PCs were sold to households in developed countries (Gartner Group, , October 13).…”