A Semiotic Analysis Found on Movie Poster “Shutter Island”

Abstract

This research aims to know the meaning from the semiotic signs on the movie poster. The data is collected from movie poster “the shutter island” which is taken from internet site. This study used qualitative approach since the researcher focused on identifying the sign found in the movie poster of The Shutter Island. This study applied some theories of semiotics, there are theory of sign by Saussure (1974) and some other theories such as Theory of Colour Term by Wierzbicka (1996) which is used for identifying the meaning of colors found in the movie poster and Verbal and Visual Aspect Theory by Dyer (1986) which applied for identifying verbal sign and visual poster in this research. It can be concluded that there are two aspects which is formulated in movie poster Shutter Island, they are verbal and visual aspect. The verbal aspect includes some categories such as the masthead which exolained who is the main character in this movie, the title of the film to inform the audience about the film, where the line on the poster inform the audience the spoiled that it was the island where once people got into that island, it could be so difficult for the to get away from the island, and it shows the date the film will be released.

A Semiotic Analysis of Diary of a Wimpy Kid Movie Posters

“…Some notable studies were conducted by: 1) Utami, dkk. (2021) analyzed the meaning from the semiotic signs on "Shutter Island" movie poster by applying the theory of sign by Saussure (1974), theory of color by Wierzbicka (1996), and theory of Dyer (1986) in identifying verbal and visual aspects of the movie poster (Utami, Setia, & Deliana, 2021); 2) a research entitled Semiotic Analysis of "The Conjuring" Movie Poster Advertisement analyzed a poster of "The Conjuring" fi lm by utilizing the same theories (i.e. Saussure, 1974;Wierzbicka, 1996); and Dyer 1986) in order to formulate the visual and verbal meanings contained on the selected fi lm poster (Juliantari, 2014); 3) Burty (2013) analyzed the posters of "Harry Potter and the Deathly Hallows" by utilizing the theory of connotative meaning proposed by Chandler (Burty, 2013); 4) A research entitled A Semiotic Analysis On Symbol In Selected Hollywood Horror Movie Posters analyzed symbol in selected Hollywood Horror Movie Posters utilized a semiotic theory of Barthes (1983) to 5 selected Hollywood fi lm posters.…”

Expectation and family hierarchy pressure: A semiotics analysis of colors in Encanto (2021)

“…Semiotics analysis on movies has been discussed by other researchers. Utami, Setia, and Deliana (2021) discussed a movie poster, and they found two aspects attached to the poster, namely the verbal aspect and visual aspect. Some variables on the former are characters, title, and date of the movie.…”