A segmentation study of cinema consumers based on values and lifestyle

Díaz, Antonio; Gómez, Mar; Molina, Arturo; Santos, J. Solera

doi:10.1016/j.jretconser.2017.12.001

Cited by 25 publications

(10 citation statements)

References 33 publications

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“…Lifestyle is influenced by both internal factors such as demographics, beliefs, attitudes, past experiences, and personalities, as well as external factors such as social, cultural, and material (Candan & Kapucu, 2018). Lifestyle is among the useful variables in market segmentation, considering that individuals with similarsocio-demographic profiles may express different behaviours (Díaz et al, 2018). Therefore, given the characteristic uniqueness, marketers need to appreciate lifestyle as a basis for consumer segmentation and utilize it to design strategic marketing planning for their products (Hassan et al, 2015).…”

Section: Lifestyle and Its Typologymentioning

confidence: 99%

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Nugraha

Silintowe

Paramita

2022

Business: Theory and Practice

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Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this research analyzed the issue by surveying 626 residents of Salatiga city, Indonesia, as the participants through self-administered questionnaires. By analyzing the data with factor, cluster, and chi-square analysis, this paper demonstrated that purchase decisions (i.e., the choice of brand name and country of origin) are not associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely associated with enduring (i.e., consumption decisions) than occasional behaviors (i.e., purchase decisions) such as the purchase of a mobile phone and its related services.

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Section: Lifestyle and Its Typologymentioning

confidence: 99%

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Nugraha

Silintowe

Paramita

2022

Business: Theory and Practice

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“…Previous studies show that differences in values are significantly related to differences in a variety of attitudinal and behavioral outcomes including: 8), religion (Ilter et al, 2017), choice of leisure activities (Schubert, Sohre and Ströbel, 2020. ), healthy lifestyle (Bryndin and Bryndina, 2017), purchase intention (Anderson et al, 2014;Ozturk et al, 2016), green consumer behavior (Fraj and Martinez, 2006;Rahman and Reynols, 2017), green lifestyle behaviors (Sony and Ferguson, 2017), Consumer Online Purchase Intention (Chugh, 2020), online fashion retail market (Dahana et al, 2019), sustainable consumption (Erol, 2021), cinema consumers (Díaz et al, 2018), Tourism (Noor et al, 2020), Halal Lifestyle (Sukardani, Setianingrum and Wibisono, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Discovering Islamic values: a classical grounded theory approach

Saneian

Tabataba’i-Nasab

Ardakani

et al. 2022

JIMA

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Purpose Values are both an effective variable and a powerful stimulus for consumer behavior. Values are different concepts and classifications influenced by factors such as culture and religion in different societies. This paper aims to identify the classification of values in an Islamic country’s context, Iran. Design/methodology/approach Iranian dominant values were identified through qualitative analysis and in-depth interviews with 77 interviewees. Grounded theory was used to identify theoretical categories that are derived from the interview data through the use of the constant comparative method. Findings The findings revealed three categories of hedonic, utilitarian and Islamic spiritual values, which include 10 types of values. The third value (Islamic spiritual) was identified and defined according to the Iranian Islamic religion and ideology. Interviewees expressed their values, attitudes and behaviors within the framework of their unique value system. Originality/value To the best of the authors’ knowledge, this paper is one of the first articles that pay special attention to Islamic spiritual values as an influential value category in the buying behaviors and intentions of Iranian consumers. Undoubtedly, identifying these values can be an introduction to studying behaviors influenced by values and a powerful tool for managers to predict and evaluate Islamic consumers’ behavior and lifestyles.

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“…Knowing about each of these lifestyles enables advertisers to understand what motivates people and target their appeals to the values and lifestyles of members of each lifestyle/kind of consumer. On this type of interest analysis are referenced in the literature in (Bruwer & Li, 2017;Choi & Hong, 2017;Díaz, Gómez, Molina, & Santos, 2018;Van Huy et al, 2019;Zwolinsky et al, 2016) .…”

Section: The Vals (Values and Life Styles) Typologymentioning

confidence: 99%

“…We now have powerful evidence that the classification of an individual based on a few dozen attitudes and demographics tells us a good deal about what to expect of that person in hundreds of other domains. Further, the approach often enables us to identify the decisive quality-of-life factor or factors in a person's life (Díaz et al, 2018;Iversen, Hem, & Mehmetoglu, 2016;Jordan, 2006;Vyncke, 2002). Mitchell (1983) developed what became known as the VALS typology based on a survey that he and his colleagues conducted in 1980.…”

Section: The Vals (Values and Life Styles) Typologymentioning

confidence: 99%

Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

Asa-Berger

2020

Poli

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Studying consumer lifestyles and ethnocentrism is a unique way of finding out buyer behavior and market segmentation. This chapter discusses two of the most popular marketing typologies, The Values, Attitudes and Lifestyles (VALS) 1 and 2 typology and the Claritas typology. The methodological issues include measure equivalence and sample equivalence of the segmentation (Lim, Yoo, & Park, 2018; Maciejewski, Mokrysz, & Wróblewski, 2019) basis, segmentation methods employed, and whether national sample sizes should be proportional to population sizes (Steenkamp & Ter Hofstede, 2002). It argues that these typologies have certain deficiencies and suggests a different typology, the Grid-Group typology which suggests there are four lifestyles (consumer cultures) that are all in opposition to one another, but which shape consumer preferences for members of each culture.

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A segmentation study of cinema consumers based on values and lifestyle

Cited by 25 publications

References 33 publications

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Discovering Islamic values: a classical grounded theory approach

Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

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