The major prostanoids are prostaglandin (PG) D 2 , E 2 , F 2α , prostacyclin (PGI 2 ), and thromboxane A 2 (TxA 2 ). They are formed in a two stage biosynthetic pathway, initially involving the oxidation of arachidonic acid by cyclo-oxygenase (COX) enzymes 1 and/or 2 and then conversion to the final products by specific PG synthases. In addition to the major prostanoids, there are many other C-20 oxygenated fatty acids that are members of the prostanoid family. Despite being a large molecular family, the activities of all are dictated by nine major receptor subtypes encoded by separate genes. The receptor nomenclature is based on preferential interaction with the major prostanoids and, therefore, the individual receptor subtype designations are DP 1 , DP 2 , EP 1 , EP 2 , EP 3 , EP 4 , FP, IP, and TP [1,2]. All are G-protein coupled receptors but DP 2 is structurally quite different from the other prostanoid receptors [2]. The biosynthetic pathways for the major prostanoids and their receptors are summarized in Figure 1.Receptor selectivity has long been fundamental in drug design programs. This has been the quintessential principal in prostanoid-based drug design, given the number of naturally occurring prostanoids, their pleotropic effects, and the impractically narrow margins of receptor selectivity inherent in the endogenous PG ligands. Glaucoma represents a significant success in the design of receptor selective prostaglandin mimetics, which became first-line therapy. Selective FP agonists [3], the prostamide F 2α analog bimatoprost [4] were all successful anti-glaucoma agents and now EP 2 agonists look very promising [5]. This successful application of receptor selectivity does not appear to have translated into commercially successful prostanoid receptor antagonists. There is a clear disconnect here, prostanoids are indeed a major player in many diseases. Global prevention of prostanoid biosynthesis by inhibition of the cyclo-oxygenase (COX) enzymes provides invaluable remediation for numerous medical conditions. The reconnection and the potential way forward was considered to be compounds that antagonize multiple prostanoid receptors.