A school mascot walks into the library: tapping school spirit for library instruction videos

Henrich, Kristin; Prorak, Diane

doi:10.1108/00907321011090791

Cited by 6 publications

(4 citation statements)

References 15 publications

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“…Building bridges videos starring the school mascot in the role of the information-seeker (Henrich and Prorak, 2010). At the Texas Tech University libraries, librarians' passions or hobbies outside of the library were filmed in the videos, allowing the patron to relate to the librarian on a personal level (Henry et al, 2012).…”

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confidence: 99%

Building bridges: outreach to international students via vernacular language videos

McDowell

Wang

2016

RSR

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Purpose This paper aims to describe librarians’ efforts in reaching out to international students through vernacular language videos at both the University of Colorado Boulder and the University of Oregon. The videos were created to help international students familiarize themselves with the new library environment and to stimulate their interest in the future exploration of library resources and services. Design/methodology/approach This paper discusses the challenges of providing effective support to international students in the early stages of their academic life in the USA, explains the rationale for using vernacular language videos as a means of outreach to international students, outlines the factors considered in designing the videos that helped achieve the outreach goals and reviews promotion needs and assessment methods for evaluating the effectiveness of the videos. Findings Using online videos in native languages as a means to extend the reach of the libraries to international students is seen as useful and practical. Feedback from students and library colleagues shows positive reaction to the videos and provides encouragement for further outreach efforts to international students. Practical implications The strategies and experiences detailed here are easily adaptable to other institutions of higher education committed to developing outreach programs for international students. Originality/value The novelty of this case study is the librarians’ sophisticated thinking in developing vernacular language videos as a means of outreach to international students. The video project presented in the paper can function as an inspiring example for institutions preparing for the expected large influx of international students.

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confidence: 99%

Building bridges: outreach to international students via vernacular language videos

McDowell

Wang

2016

RSR

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“…In another case, Henrich and Prorak (2010) chose not to use specific software, but instead chose to use their university's video production center to create their videos. This was more time consuming than using software such as Camtasia Studio, but it was done to get the campus community involved, and enabled them to highlight some of the physical skills students need to use in the library such as locating a book.…”

Section: Literature Reviewmentioning

confidence: 99%

Video lectures help enhance online information literacy course

Hahn

2012

Reference Services Review

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Purpose -The purpose of this paper is to demonstrate how a credit-bearing information literacy course was enhanced through the use of video lectures to deliver course content. Students have a choice of how to access course materials: video lectures or reading material. Design/methodology/approach -A literature review shows that, previously, videos have been used largely to supplement face-to-face classes or one-shot library instruction sessions. A description details the production of video lectures for one of the courses that satisfies the information literacy graduation requirement at Weber State University. For this course, a student survey was then used to measure the actual use and effectiveness of the video lectures. Findings -Survey results indicate that a majority of students use the video lectures, at least partly, and find them helpful. Research limitations/implications -Results also show that many students are comfortable reading course materials rather than viewing the lectures. As more courses incorporate video lectures, holdouts should become more comfortable with the format. Practical implications -Video lectures are relatively easy to create, and can be used to enhance online information literacy classes. Students can view the video lectures at their convenience. Originality/value -Video production tools such as Camtasia Studio are used for library instruction and other face-to-face classes, but are not widely used in online courses. Adding video lectures to an online course gives students options on how to access the course content.

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“…During these early days prior to the web, much of the literature addressed video instruction and focused on hardware and computer technology (Hickok, 2002). In more recent years, many authors (Crowther and Wallace, 2001;Cox and Pratt, 2002;Hickok, 2002;Maxymuk, 2004;Xiao et al, 2004;Mizrachi and Bedoya, 2007;Henrich and Prorak, 2010;Eva and Nicholson, 2011;Hahn, 2012) have discussed tools, technologies and techniques to develop library instructional videos to be viewed within the context of the internet. Common themes within their published works for video creation and discussion include the elements of accessibility, software, equipment and detailed practical as well as technical instructions for creating streaming video.…”

Section: One-minute Videomentioning

confidence: 99%

One‐minute video: marketing your library to faculty

Martin

2012

Reference Services Review

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Purpose -This article first aims to describe a successful streaming video communication effort developed at the California State University, Northridge Oviatt Library to reach out to campus faculty. It then aims to discuss other library video collaborations for the purpose of marketing library resources and services in an academic setting. Design/methodology/approach -A literature review discusses the relevance of library instructional videos as well as the tools and technologies utilized for creating streaming videos on the web for marketing purposes. The case study of marketing the library to faculty through one-minute videos details the project's development from conception to production to assessment. Findings -Identifying and utilizing the library's existing resources and expertise provided the foundation for the project. Collaboration among campus faculty as well as with other departments at the university also played a large role in the team's ability to develop the video campaign. Promoting new and existing library resources and services, the videos are accessible on YouTube and the library's website. Two library staff members, a librarian and a cinema and television arts student produce the videos with support from other campus departments. Survey responses about the videos provide valuable feedback. Originality/value -This article describes a successful outreach effort targeting campus faculty and may be used as a model for other institutions interested in utilizing streaming video to market library resources and services.

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A school mascot walks into the library: tapping school spirit for library instruction videos

Cited by 6 publications

References 15 publications

Building bridges: outreach to international students via vernacular language videos

Building bridges: outreach to international students via vernacular language videos

Video lectures help enhance online information literacy course

One‐minute video: marketing your library to faculty

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