“…Firms based in various countries often come up with their own policies on what is and is not acceptable behaviour with regard to business gift giving. Written codes are effective in communicating the importance of a policy, as they focus both management and employee attention on ethical issues, and they give a clear reason for employees to act in a certain way and identify penalties for violators (Coppett and Staples, 1990). Gift‐giving policies, in particular, are designed to prevent conflicts of interest, to avoid compromising the company and to protect employee integrity (Yager, 1991).…”