A Role for Poetry in Consumer Research

Sherry, John F.; Schouten, John W.

doi:10.1086/341572

Cited by 122 publications

(117 citation statements)

References 35 publications

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“…Resonant myths are rarely parochial, though. They express the universal in the local, the general in the particular (Sherry and Schouten 2002).…”

Section: Myth Mattermentioning

confidence: 99%

See 1 more Smart Citation

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Brown¹,

McDonagh²,

Shultz³

2013

J Consum Res

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“…Resonant myths are rarely parochial, though. They express the universal in the local, the general in the particular (Sherry and Schouten 2002).…”

Section: Myth Mattermentioning

confidence: 99%

“…Ambiguity, nevertheless, is central to the literary worldview. It is the pith and pelf of poetry's power (Sherry and Schouten 2002). For those of an artistic disposition, it is something to be admired, applauded, and, not least, analyzed by appropriate literary methods.…”

Section: Ambiguity Unpackedmentioning

confidence: 99%

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Brown¹,

McDonagh²,

Shultz³

2013

J Consum Res

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“…A starting point is the crisis of representation discussion (Lincoln and Denzin, 1994;Stern, 1998): the traditional objective and realist authoritative voice of the researcher in 'just giving the facts' is perceived as less neutral than posed, and replaced by an explicit and reflective subjective voice. While Belk still had to warn about the involved subjectivity, more and more interpretive scholars are now playing out their artistic, creative inclinations in presenting research in the form of monologues, poetry, plays, short stories and short movies (Sherry and Schouten, 2002). Such a position accepts potentially a stronger impact of art on the conception of science, than discussed in Belk's article.…”

Section: State Of the 'Art And Consumer Research' Discussionmentioning

confidence: 99%

Showing doing. The art–science debate in a performative perspective

Bode

2010

J of Consumer Behaviour

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The relationship between art and science plays an important role in the evolution of Interpretive Consumer Research (ICR). The discussion is currently stuck between a conception of art as mimesis (imitating reality), and as poiesis (imaginative creation of reality). The consequence is an inability to move beyond the frame of art or science and release the potentials of both sides. This paper introduces a performative perspective on art in a research context. Instead of separating art and science, a performative perspective tends to integrate both aspects in a processual and behavioural way. A central aspect is the concept of performance as restored behaviour that is characterized by a tension between the mimetic and the 'real'. Hereby, the act of 'doing something' transforms into 'showing doing'. Social and aesthetic behaviour becomes intertwined and advances a traditional, object-oriented concept of art. In a performativity context, doing research also becomes another form of 'showing doing' with an enactement impact. Such a perspective goes beyond a view which sees art only as a data source or an additional element of presenting research results. Art as a performance disrupts the linear notion of the research process, so that artistic modes and performances are at the intersection of method, research, object of research and representation of research.

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“…The Þ nal lines, delivered by an elementary school teacher and some of her students, suggest that the choices you make will make all the difference in your career. (Sherry and Schouten, 2002).…”

Section: Poetry and Marketingmentioning

confidence: 99%

Can Poetry be of Value in the World of Business?

Pritchett¹

2014

CEBR

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A Role for Poetry in Consumer Research

Cited by 122 publications

References 35 publications

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Showing doing. The art–science debate in a performative perspective

Can Poetry be of Value in the World of Business?

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