A method is described which permits culture of primary thyroid cells without subculture for at least 100 days. Cultures are maintained without medium changes for the entire period, and concentrated glucose is added to replenish energy supplies at carefully defined intervals. The cells retain morphological and functional differentiation shown by light and electron microscopy, PAS positive histochemistry, iodine uptake and T4 production for at least 100 days. After this time fairly sudden death of the cultures occurs. Possible mechanisms for the effect are postulated. The technique should make it possible to study long-term effects of drugs/radiation on differentiated cultures without the need for continuous subculture.The development of tissue culture systems which are capable of retaining the morphological and functional properties of differentiated mammalian tissues is of considerable importance for biological and medical research. Such systems can act as experimental models of the parent tissue to allow it to be studied in isolation from the inevitably complex and undefined interactions it will have with its environment in vivo. Furthermore, good tissue culture models permit human studies to be performed on surgical specimens and by mini¬ mising distress to animals follow the trend away from controversial animal experimentation. A major problem with primary cultures of differen¬ tiated tissues is that even successfully established cultures lose their morphological and functional characteristics relatively rapidly. This is frequently followed by senescence or transformation of the culture, or else its domination by fibroblasts (Paul 1972). Consequently, cell culture models of differentiated tissues are very limited in their range of applications due to the short duration of the re¬ quired properties.